Marketing Bootcamp 4: Content Marketing

Discover how content marketing can position you as an industry authority and a trusted source of knowledge.

Registration Details

VIRTUAL EVENT | FREE | FOR INNOVATION FACTORY CLIENTS ONLY – LIMITED SPACES

This 4-session series of interactive workshops was designed exclusively by Mark Evans, our Expert Advisor (Marketing), for Innovation Factory clients who are pre-revenue, or newly in-revenue and are ready to start their marketing efforts or need to quickly validate their current strategy and tactics.

You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

• Marketing Bootcamp 1: Brand Positioning
• Marketing Bootcamp 2: Brand Storytelling
• Marketing Bootcamp 3: Strategic Planning
• Marketing Bootcamp 4: Content Marketing

Please email your Innovation Advisor or Greta Black ([email protected]) to reserve your spot.

About Marketing Bootcamp: Content Marketing

To attract and engage prospects, you need to educate, enlighten, encourage, and sometimes entertain them.

In the competitive landscape of today, drawing the attention of prospects demands a strategic approach that transcends conventional advertising. Enter the realm of content marketing—a methodology that isn’t just about selling but about building relationships through valuable information.

During this session, you will discover the art of creating content and repurposing it, ensuring your valuable ideas reach broader audiences across various platforms. Moreover, we’ll explore the critical skill of measuring content effectiveness. Understand the metrics that truly matter, allowing you to refine your strategy and tailor your content for maximum impact.

Additionally, we’ll look at some pivotal content marketing channels that are reshaping the entrepreneurial landscape, such as:

• Blogs, eBooks and comprehensive guides that empower your audience with actionable insights.
• Podcasts, enabling you to foster a collaborative connection with your listeners.
• LinkedIn and other social channels where thought leadership converges with networking opportunities.

Learn how content marketing can become your powerhouse strategy for attracting, educating, and captivating your prospects.

Meet the Speaker

Mark Evans, Principal @ Marketing Spark, iF Expert Advisor – Marketing

Mark is an experienced marketing leader and strategic and tactical catalyst who uses a collaborative approach to help B2B SaaS companies attract and engage better prospects. He establishes marketing foundations underpinned by clear customer stories, go-to-market plans and tactical oversight. Before starting Marketing Spark in 2008, Mark co-founded a startup, worked for startups, and was an award-winning technology journalist. https://www.marketingspark.co/