Marketing Bootcamp 2: Brand Storytelling

Discover the unparalleled potential of brand storytelling and transform your entrepreneurial journey into a captivating narrative that resonates with your audience.

Registration Details

VIRTUAL EVENT | FREE | FOR INNOVATION FACTORY CLIENTS ONLY – LIMITED SPACES

This 4- session series of interactive workshops was designed exclusively by Mark Evans, our Expert Advisor (Marketing), for Innovation Factory clients who are pre-revenue, or newly in-revenue and are ready to start their marketing efforts or need to quickly validate their current strategy and tactics.

You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

• Marketing Bootcamp 1: Brand Positioning
• Marketing Bootcamp 2: Brand Storytelling
• Marketing Bootcamp 3: Strategic Planning
• Marketing Bootcamp 4: Content Marketing

Please email your Innovation Advisor or Greta Black ([email protected]) to reserve your spot.

About Marketing Bootcamp: Brand Storytelling

Did you know that stories are up to 22x more memorable than facts and figures? Stories possess the captivating power to entertain, inspire, motivate, and deeply engage their audience.

However, many companies struggle to harness this potential, often churning out content that centers on product details and features rather than the narratives that truly captivate customers and prospects.

In a world flooded with information, how do you ensure your brand stands out and resonates with your audience?

During this session, we’ll dive headfirst into the realm of brand storytelling and explore the frameworks to create stories that make an impact.

Discover the nuances of various storytelling styles. Gain insights into tailoring your narratives to the preferences of your target audience while you learn how to deliver your stories to the people who matter – your customers, stakeholders, and prospects. From the hero’s journey to emotional storytelling, you’ll explore the range of techniques that can elevate your brand’s messaging to new heights. Whether through written content, videos, or presentations, we’ll equip you with the tools to captivate, engage, and inspire your audience.

Embrace the power of brand storytelling and learn to wield it as a catalyst for change, growth, and connection.

Meet the Speaker

Mark Evans, Principal @ Marketing Spark, iF Expert Advisor – Marketing

Mark is an experienced marketing leader and strategic and tactical catalyst who uses a collaborative approach to help B2B SaaS companies attract and engage better prospects. He establishes marketing foundations underpinned by clear customer stories, go-to-market plans and tactical oversight. Before starting Marketing Spark in 2008, Mark co-founded a startup, worked for startups, and was an award-winning technology journalist. https://www.marketingspark.co/