Registration Details

Virtual | Free | For Regional Innovation Centre (RIC) Clients only.
This 4-session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.

You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

• Sales Bootcamp 1: Sales Planning
• Sales Bootcamp 2: Sales Process
• Sales Bootcamp 3: Sales Systems & Tools
• Sales Bootcamp 4: Managing your Sales

If you would like to register for this session please contact your Innovation Advisor or:

• Innovation Factory – Greta Black: [email protected]
• Innovation Factory – Hannah Fritchley  [email protected]
• Innovate Niagara – Lauren Cumpson: [email protected]

About Sales Bootcamp: Sales Process

As you embark on your sales journey, it is essential to establish key sales processes.

In this session, we will explore various crucial topics, including email scripts, call scripts, effectively addressing major objections, and, most importantly, understanding the steps within your sales process.

By aligning your buyers’ journey with your target personas, you can strategically drive your sales and marketing tactics, ensuring that your efforts are tailored to meet the needs and preferences of your ideal customers. This approach will enable you to develop impactful deliverables that resonate with your target audience and ultimately contribute to your sales success.

Emphasizing the importance of these sales processes will equip you with the tools and strategies needed to navigate the complexities of the sales landscape effectively.

Deliverables Include: Steps in the sales process and updates to the Sales Plan.

Meet the Speaker: Mark Elliot, Founder at VA Partners, Expert Advisor (Sales) at Innovation Factory

Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include:

• Helping their first client close $300,000 in revenue from new clients
• Working with a mobile client to help close their first paying customer
• Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%
• Providing sales leadership to a technology company that increased revenues by 50%

Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and as a Champion for the Communitech Senior Sales and Business Development P2P.