Registration Details

VIRTUAL EVENT | FREE | FOR INNOVATION FACTORY CLIENTS ONLY.
This 4-session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.

You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

• Sales Bootcamp 1: Sales Planning
• Sales Bootcamp 2: Sales Process
• Sales Bootcamp 3: Sales Systems & Tools
• Sales Bootcamp 4: Managing your Sales

If you would like to register for this session please contact your Innovation Advisor or:

• Innovation Factory – Greta Black: [email protected]
• Haltech Regional Innovation Centre – Hannah Fritchley  [email protected]
• Innovate Niagara – Lauren Cumpson: [email protected]

About Sales Bootcamp: Sales Management

In the final session of the sales academy program, we will focus on the important aspects of managing your sales.

Once you have established your plan, processes, and tools, it becomes crucial to measure, review, and make necessary adjustments. A key starting point in sales management is reviewing your sales funnel. This not only helps in predicting future revenue and acquiring customers but also provides valuable insights into your sales efforts.

Additionally, there are other tactical activities that need to be measured and managed. For example, you can track which emails were interacted with or determine which trade shows resulted in the best leads. As your team grows, sales management activities become more complex.

By examining why certain opportunities are getting stuck in the funnel and not progressing, you can identify areas for improvement.

Deliverables Include: Final updates to Sales Plan & Strategy

Meet the Speaker: Mark Elliot, Founder at VA Partners, Expert Advisor (Sales) at Innovation Factory

Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include:

• Helping their first client close $300,000 in revenue from new clients
• Working with a mobile client to help close their first paying customer
• Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%
• Providing sales leadership to a technology company that increased revenues by 50%

Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and as a Champion for the Communitech Senior Sales and Business Development P2P.