From startups to seasoned businesses, brand positioning is the compass that charts your course toward long-term relevance.

Registration Details

VIRTUAL EVENT | FREE | FOR INNOVATION FACTORY CLIENTS ONLY – LIMITED SPACES

This 4-session series of interactive workshops was designed exclusively by Mark Evans, our Expert Advisor (Marketing), for Innovation Factory clients who are pre-revenue, or newly in-revenue and are ready to start their marketing efforts or need to quickly validate their current strategy and tactics.

You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

• Marketing Bootcamp 1: Brand Positioning
• Marketing Bootcamp 2: Brand Storytelling
• Marketing Bootcamp 3: Strategic Planning
• Marketing Bootcamp 4: Content Marketing

Please email your Innovation Advisor or Greta Black ([email protected]) to reserve your spot.

About Marketing Bootcamp: Brand Positioning

Brand positioning refers to the unique value that a brand presents to its customer.

At its core, brand positioning is the art of defining your place in the market—carving out a distinct niche that sets you apart from the competition. Entrepreneurs who grasp the essence of brand positioning can create an identity that attracts attention and resonates with their target audience.

During this session, you will learn how the unique aspects of your brand are the cornerstone of a winning strategy for business growth. Explore how your company can stand out and position themselves as the only option within an ultra-competitive landscape.

Discover how to articulate not just what you offer, but who you serve and why it matters. Effective brand positioning breeds authenticity, forming a crucial bridge between your business and your customers. Learn how to tap into the emotional resonance that drives lasting relationships. Through engaging discussions and real-world examples, find out how brand positioning can make your venture a trusted ally, meeting customer needs and aspirations head-on.

Additionally, learn how to wield brand positioning as a strategic tool to amplify your marketing and sales endeavors.

Meet the Speaker

Mark Evans, Principal @ Marketing Spark, iF Expert Advisor – Marketing

Mark is an experienced marketing leader and strategic and tactical catalyst who uses a collaborative approach to help B2B SaaS companies attract and engage better prospects. He establishes marketing foundations underpinned by clear customer stories, go-to-market plans and tactical oversight. Before starting Marketing Spark in 2008, Mark co-founded a startup, worked for startups, and was an award-winning technology journalist. https://www.marketingspark.co/