Sniper Skin Signs Partnership with Team Canada Softball Athlete, Joey Lye

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Press Release by Sniper Skin, March 25th, 2021

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Hamilton, Canada – March 25, 2021 – Sniper Skin, a Canadian manufacturer of the most innovative, custom fit, personalized sports grips, today announced their official partnership with Professional Athlete and Team Canada Softball Player, Joey Lye.

A Toronto native and former NCAA softball coach, Lye is committed to to providing access to affordable player development as National Director of Fielding for Area Scouts and her one-on-one video drills training through the Entourage app. Joey is an active athlete within multiple professional organizations having played in the inaugural season of Athletes Unlimited in 2020, for the Canadian Wild of Southern Illinois in 2019, and coming up on her 12th year with Team Canada.

The collaboration is aimed at training and opportunities for ball players to become more involved, inspired, and creating impact for the next generation of players. “Partnering with Sniper Skin was an easy choice for me, as a family-run company they are down to earth and care about the quality of each and every grip they send out.” Said Lye. “The satisfaction of their customers is a priority for Sniper Skin and they are always searching for ways to further improve their already high-quality products. I love the look of all of the Sniper Skin grips and am obsessed with the feel of the extreme performance grip!”

“We’re super excited to be partnering with Joey,” says April Wright, co-founder of Sniper Skin. “Women in sports is such an important message right now. Our hope is that we’re able to provide some inspiration and motivation for athletes to stay committed to their goals especially during Covid and that there are tools and options available to help them succeed.” Through training videos, activities, events and more, Sniper Skin and Lye will be embarking on a year-long campaign to keep players active in their game despite this pandemic.

About Sniper Skin ~ Custom Fit Grips

The family-owned and run company is based in Dundas, Ontario and all products are designed and manufactured in Canada. Sniper Skin offers custom fit grip products for hockey, lacrosse, baseball, softball, fishing and golf that can be personalized with a player’s name, number, logo, colour and pattern. Sniper Skin products are engineered and made in Canada, are patented in Canada and Europe, and are patent-pending in the U.S. Products ship worldwide with no purchase minimums. For more information, visit

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