Sniper Skin Partners with Fox 40 International

Hamilton’s leading sports companies team up for sales & distribution across Canada and U.S. Hamilton, Canada
Innovation Factory client Sniper Skin has partnered with Fox 40 International Inc. to distribute Sniper Skin’s premium sports grips across Canada and the U.S.
This partnership comes at a time of increasing demand for Sniper Skin products, and will allow them to better service that demand to their customers. The product is expected to expand quickly to major retailers across Canada and the U.S. “We’re honoured to partner with Fox 40 and work with such a reputable and innovative company,” says Lee Wright, president and chief engineer of Sniper Skin. “The Fox 40 brand has shown true entrepreneurial vision over its 31 years in the industry, and we find inspiration from them and their beginning.”
In 1987, Ron Foxcroft managed to put together his own private funds and created Fox 40 International Inc. Foxcroft believes in the value of innovative technology in sports, and the company is excited to support the unique solutions that Wright is continuously engineering for Sniper Skin.
Sniper Skin’s new ICT line (Innovative Colour Technology) delivers creative and bold colour grips with the option to customize the fit of the grip as well as add the player’s name and number. Mike Raymond, Sniper Skin’s national sales director will work directly with Fox 40 and retailers to ensure a smooth retail launch and replenishment. This grip will be ready to hit shelves across Canada and the U.S. in time for the holiday season.
Sniper Skin was founded in March 2015 by Lee Wright and April Wright in Dundas, Ontario. Sniper Skin offers premium grip products for hockey, lacrosse, baseball and golf that can be customized with a player’s name, number, logo, colour and pattern. Sniper Skin products are engineered and made in Canada, are patented in Canada and Europe, and are patent-pending in the U.S. Products ship worldwide with no purchase minimums. For more information, visit
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