The Business Model Canvas is a strategic management and entrepreneurial tool. It allows users to describe, design, challenge, invent, and pivot their business models. Whether you are a start-up or an existing business the canvas is created to be used by businesses at all stages. It is a tool for visionaries, game changers, and challengers. The business model canvas is created to map existing business models, design new business models, and manage a portfolio of business models. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.