ORIGINAL ARTICLE, Izabela Shubair, McMaster University DeGroote School of Business, July 19, 2022
Launched in 2018, Rosato’s PROVA Innovations is a startup at The Forge, McMaster University’s business incubator. PROVA has designed the first ever non-invasive, home-based device that guides movement in patients with osteoarthritis, reducing pressure on the hips and knee joints potentially slowing the progression of the disease. By sending cues in small vibrations to the foot, the “smart” in-soles, called WithinStride®, act as a virtual trainer — making them useful for gait rehabilitation.
To bring his vision to the market, Rosato leans on both his undergraduate education and his MBA. In fact, he says that his time in the MBA program prepared him for the entrepreneurial route through its emphasis on strategy, group projects, time management, and wide-ranging business knowledge.
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