Home Innovation Factory Events Sales Power Hour: Stop Selling and Start Relating with Your Customers
Free online webinar for sales and marketing professionals: Stop selling and start relating with Weever Apps. February 27, 2024 from 12:00pm to 1:00pm Eastern Standard Time. Presented by Weever Apps, Venture Accelerator Partners, Haltech Regional Innovation Centre and Innovation Factory.

Sales Power Hour: Stop Selling and Start Relating with Your Customers

Unravel the secrets of successful sales and marketing strategies. Selling your product to potential customers is really hard. They need to find you or you need to find them. And after that is done, the next step is for you to find out how your customers problem is solved by your product.

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Join Steve McBride, CEO of Weever, to learn how to do this in a very effective manner, from the questions you need to ask your potential client, to framing compelling presentations, and ultimately close deals more effectively. Plus, you’ll gain versatile skills to adapt your sales strategies to different contexts and changing market conditions.

McBride emphasizes the importance of active listening and understanding the customer’s needs before even mentioning your product or service. This approach aims to build a foundation of trust and rapport with potential clients, setting the stage for a more meaningful interaction.

Whether you’re a seasoned professional or a novice in the sales and marketing realm, the skills imparted will undoubtedly elevate your approach, helping you navigate the intricacies of customer engagement with finesse.

Key takeaways:

  • Active listening: Learn the art of listening to potential clients before jumping into sales pitches, building trust and understanding the unique challenges faced by each customer.
  • Timing your sales pitch: By holding off on product or service discussions until the customer’s needs are understood, sellers can establish a solid foundation for trust and rapport.
  • Strategic questioning: Gain a deep understanding of the questions that matter most, their order, and how to follow up. This strategic approach allows you to develop personalized and effective sales engagement.
  • Communicating product fit: Uncover the skill of transparently communicating when a product or service may not be the best fit for a potential client. This approach not only saves time but also sets the stage for more productive conversations.
  • Closing the sale: Learn skills that contribute to closing deals faster. By understanding the customer’s needs thoroughly and presenting solutions in a strategic manner, participants can enhance their ability to secure successful outcomes.
  • Meaningful partnerships: Gain insights on how to engage clients actively, address their problems, and build meaningful partnerships.


Meet the Speaker

Steve McBride, CEO of Weever

Steve McBride is currently the CEO and Co-Founder of Weever. Before Weever, Steve was the Canadian Sales Manager at DE-STA-CO from August 2002 to December 2011. In this role, they managed the Canadian distribution network and provided solutions to top manufactures including GE, Magna, and ATS Automation. Prior to DE-STA-CO, Steve was the Territory Sales Manager at Wainbee Ltd from August 1996 to August 2002. Throughout their many years of experience, Steve has proven himself as a reliable and hardworking leader in the sales industry.

The event is finished.


Feb 27 2024


12:00 pm - 1:00 pm


Innovation Factory (Virtual)


Innovation Factory
Innovation Factory
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