Home Innovation Factory Events Sales Power Hour – Hiring Your First Salesperson: A Panel Discussion
Sales power hour: Hiring the right sales candidate

Sales Power Hour – Hiring Your First Salesperson: A Panel Discussion

Ready to grow your sales team? Salespeople are at the forefront of revenue generation for start-ups, serving as brand ambassadors that help cultivate long-term partnerships with key stakeholders. As your business scales, it is crucial to find the right sales candidate who can not only drive growth in the early stages but also scale the sales operations efficiently as your company expands.

Registration details

This session is ideal for start-ups and growing companies that plan on hiring sales people.

Accessibility: This event is delivered virtually through Zoom with closed captioning (CC) available. For additional accommodations, please contact [email protected]

What you’ll learn:

Navigating the process of finding the perfect candidate for your start-up sales role can be challenging, but our panel is here to guide you through every step. Through this discussion, you’ll gain valuable insights into:

  1. Finding potential sales candidates: Learn about effective strategies and platforms for sourcing potential sales candidates. From leveraging professional networks to utilizing specialized job boards, our panelists will share their expertise on where to find top talent.
  2. Defining the ideal sales profile: Understand the key traits and skills that are essential for success in a sales role. Our panel will delve into the nuances of crafting a comprehensive profile for your ideal salesperson, ensuring that you hire the right fit for your company culture and objectives.
  3. Navigating the Hiring Process: Gain clarity on the recruitment and selection process for hiring a salesperson. From screening resumes to conducting interviews and assessing candidates, our panel will provide practical tips and best practices to streamline your hiring process and identify the most suitable candidate.

Meet the panelists

Join our expert panel discussion moderated by Mark Elliott, VA Partner & iF Expert Advisor, Sales. Our panelists include:

  • Michael Downing, Lead Coach/Program Designer of Sales Lab, Conestoga College
  • Sheila Fung, Tech Sales Instructor, Uvaro
  • Jordana Matsos, Founder, Hirequity
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May 29 2024


12:00 pm - 1:00 pm


Innovation Factory (Virtual)


Innovation Factory
Innovation Factory
[email protected]
Register on Eventbrite
Celebrate BIG ideas that make a bigger impact at The Big DiF, Innovation Factory’s annual open house and client showcase. Join 250+ people from the Hamilton-Halton community to celebrate entrepreneurship and innovation.

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May 9, 2024 | 4:00pm – 8:00pm | Hamilton, Ontario