Sales PWR Hour: Create your B2B sales playbook for 2025

Are you ready to refine or build a sales strategy that delivers results in 2025? Join us for an interactive session designed to guide you through the essentials of a high-impact B2B sales playbook, whether you’re creating one for the first time or looking to optimize an existing framework. This virtual workshop, led by seasoned sales strategist Mark Elliott, will equip you with a structured approach to sales planning that accelerates growth, aligns with market shifts, and clarifies the sales journey for your team.

In today’s fast-paced market, a robust sales playbook is a must-have tool for businesses aiming to capture and convert leads effectively. However, knowing where to start and what to include can be overwhelming. This Sales PWR Hour will break down the key components, providing you with clear steps and guidance on designing an actionable playbook tailored to your B2B needs.

Registration details

Who should attend

This session is ideal for small business owners, B2B tech startups, sales managers, and anyone involved in B2B sales looking to improve their approach to strategic sales planning. Whether you’re crafting your first sales playbook or enhancing an existing one, you’ll leave with actionable insights to drive growth in 2025.

Accessibility

This event will be held virtually with Closed Captioning (CC) available. If you require additional accommodations or have questions, please contact us at [email protected].

What you’ll learn

In this one-hour session, Mark will walk you through essential playbook components that contribute to a cohesive and successful sales strategy:

• Defining sales goals and objectives: Establishing measurable goals is the first step in any playbook. Learn to set realistic targets that align with your business vision and how to track your progress effectively.
• Identifying your ideal customer profile (ICP): A well-defined ICP is essential for targeting the right clients. Mark will explain how to pinpoint your ideal buyers and leverage this knowledge to focus on high-value prospects.
• Mapping out the sales process: Discover the key stages in a successful sales process, from lead generation to deal closure. Mark will outline how to create a consistent, repeatable process that maximizes efficiency and improves conversion rates.
• Crafting sales messaging and sales cadence: Communication is key in B2B sales. Learn how to develop tailored messaging that resonates with your target audience, and establish a cadence that nurtures leads without overwhelming them.
• Building a scalable sales playbook: By the end of the session, you’ll have a blueprint for a sales playbook that can evolve with your business. This guide will be a valuable resource for aligning your sales team and optimizing every interaction.

Meet the speaker

Mark Elliott
Co-Founder at Venture Accelerator Partners | Expert Advisor (Sales) at Innovation Factory

Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include:

• Helping their first client close $300,000 in revenue from new clients
• Working with a mobile client to help close their first paying customer
• Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%
• Providing sales leadership to a technology company that increased revenues by 50%

Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year.

Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and a Champion for the Communitech Senior Sales and Business Development Peer2Peer.