Sales Power Hour: Using B2B Research Tools and Strategies to Close the Sale
Registration details
This session is great for founders or salespeople who are starting with initial research targets and more developed organizations looking for more efficient and scalable research tools.
About this event
Knowing how your target customers are going to act and what they’re looking for can be the difference between business success and failure. However, it is tough for new companies and startups to know where to start with their research for target companies and contacts.
In this interactive session, Mark Elliott, Expert Advisor (Sales) at Innovation Factory, will review great research strategies and tools to help you find the right customer. This will allow the attendees to find better targets faster and ultimately close more accounts because they can make the most attractive offer.
Meet the Speaker: Mark Elliot, Founder at VA Partners, Expert Advisor (Sales) at Innovation Factory
Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include:
- Helping their first client close $300,000 in revenue from new clients
- Working with a mobile client to help close their first paying customer
- Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%
- Providing sales leadership to a technology company that increased revenues by 50%
Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and as a Champion for the Communitech Senior Sales and Business Development P2P.
Speaker
-
Mark ElliottCo-Founder at Venture Accelerator Partners & Executive Advisor at Innovation Factory
Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include:
– Helping their first client close $300,000 in revenue from new clients
– Working with a mobile client to help close their first paying customer
– Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%
– Providing sales leadership to a technology company that increased revenues by 50%Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year.
Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and a Champion for the Communitech Senior Sales and Business Development Peer2Peer.
