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Innovation Factory and the Forge accelerator at McMaster Innovation Park

Finding Product-Market Fit presented by MaRS

This small group advisory session is designed to help early-stage ventures manage their product for validation and Product/Market Fit.

Participants will define product strategy beyond the MVP and learn how to bridge the gap between the problem space and the solution space. The tools and frameworks used in the workshop will help startups understand how to prioritize their development work and achieve a high degree of Product/Market Fit as quickly as possible.

Registration Details


If you would like to register for this session please contact:
Innovation Factory – Greta Black: [email protected],
Haltech Regional Innovation Centre – Hannah Fritchley: [email protected]
Innovate Niagara – Catherine Rice: [email protected]


  • • Completion of Customer Development Intensive and/or Business Model Canvas
  • • Developing or have a launched prototype/ beta or minimum viable product (MVP)
  • • Strong internet connection
  • • Web Camera with video conferencing capabilities

Who should attend?

  • Entrepreneurs with established assumptions and hypotheses that are ready to test scenarios while working through problems within their startups.
  • Startups with a prototype/ beta or minimum viable product (MVP) in development or launched.
  • Only available to Regional Innovation Centre (RIC) clients. Please contact your RIC contact for more information.
  • Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.

Refundable Deposit:

In order to take advantage of the MaRS Everest program, we require participants to give a deposit of $25. This deposit is fully refundable ONLY upon completion of the post-session survey following each session within 5 days of the last session. Given the intimate nature of Everest, and because the success of each session relies on the attendance of ventures, we use the deposit to ensure that ventures will attend when they sign up.

If you are no longer able to attend the session, we require 2 business days’ notice. Please email [email protected]. We regret that failure to do so may result in the loss of your deposit.


  • November 14, 2023, 9:00-11:00am
  • November 16, 2023, 9:00-11:00am

*Please note that this is a 2-part session, and each session is 2 hours long. Attendance is required for both sessions.

Learning Outcomes

  • How to use a Lean Startup methodology to accelerate product development.
  • How to prioritize product requirements and manage your product over time.
  • How to work toward Product-Market Fit, measure progress and identify when you have a high degree of Fit.
  • How to create and use roadmaps that are reliable.
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Nov 14 2023


8:00 am - 11:00 am




Innovation Factory (Virtual)