Have you heard about influencer marketing but uncertain about its potential impact on your business?

Join us for an insightful session where we delve into the latest insights and strategies to maximize the benefits of influencer marketing. This event aims to help your business overcome any obstacles hindering the full utilization of influencers, content creators, and brand ambassadors.

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About Marketing 101: Effectively Leveraging Influencers and Brand Ambassadors

Yuri Kaplan, the Founder/CEO of AdMass and a member of the influencer marketing committee for AdStandards, will cover a range of topics, including:

• Understanding who influencers are
• What is influencer marketing?
• Locating suitable influencers for your brand
• Identifying when is a good time for you to engage with influencers
• Distinguishing between influencers and content creators
• Finding high-quality influencers aligned with your brand
• Examining common reward structures for influencers
• Determining appropriate compensation for influencers
• Assessing influencer authenticity
• Establishing effective collaborations with influencers
• Recognizing the disparity between influencers and brand ambassadors
• Crafting influencer and brand ambassador contracts
• Ensuring compliance with FTC and Competition Act regulations in influencer collaborations
• Leveraging influencers and content creators for hosting giveaways
• Transforming customers into brand advocates
• Implementing cost-effective strategies for marketing campaigns

If your business is eager to expand and explore innovative marketing approaches, this session is tailored for you!

Meet the Speaker

Yuri Kaplan, Founder and CTO at Gravvity