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Marketing 101: Digital Marketing Fundamentals

Marketing 101: Digital Marketing Fundamentals + CDAP Grant Info

In today’s interconnected world, mastering the fundamentals of digital marketing is not just a choice—it’s a necessity. Today’s “digital” buyer is going online to initiate and facilitate the buying process and you cannot be left out. But, how do you best leverage the power of digital marketing?

To be successful, your business must have a strong online presence, and take full advantage of digital marketing technologies, to align with the buying behaviour and informational needs of current and prospective customers.

Registration Details


Whether you’re a startup venturing into the digital landscape or an established business seeking to enhance your online reach, equip yourself with the tools to thrive in a competitive online landscape, and witness firsthand how a well-crafted strategy can propel your brand toward unprecedented success.

About this event

As we navigate an ever-evolving digital terrain, this information session is your gateway to unraveling the core principles that underpin successful online brand promotion. Join Core Online Marketing to learn about all of the key elements of a well-developed and executed digital marketing strategy, including:

  • Planning Your Strategy: Crafting a winning digital marketing strategy begins with a well-defined plan. During this session, gain insights into the art of strategic planning. Learn how to set clear objectives, identify target audiences, and outline the roadmap that aligns your brand’s aspirations with actionable steps.
  • Building an Online Marketing Infrastructure: Discover the digital ecosystem that lays the foundation for your marketing endeavors. Core Online Marketing will guide you through the establishment of an effective online presence—from website optimization to social media platforms and beyond. Uncover the tools and techniques that empower you to create a seamless and engaging brand experience.
  • Relentless Execution of the Right Tactics: Put your strategies into action. Dive into a wealth of knowledge about selecting and deploying the right tactics to amplify your brand’s message. Understand the nuances of content marketing, search engine optimization, paid advertising, and more. Learn how to tailor your approach to different platforms and channels for maximum impact.
  • Monitoring and Analyzing Results: In the digital realm, measurement is key to improvement. Core Online Marketing will walk you through the art of monitoring and analyzing your marketing efforts. Discover how to track metrics, decipher data, and extract meaningful insights. This knowledge empowers you to refine your strategy, optimize campaigns, and achieve continuous growth.


BONUS: Stay to hear about the details of the Canadian Digital Adoption Program Grant and how it could benefit your business!

If you are looking to start your online marketing journey, this is the session for you!

Meet the Speaker

James Bishara – Director, Business Development & Account Strategy @ Core Online Marketing

The event is finished.


Sep 21 2023


12:00 pm - 2:00 pm

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Innovation Factory (Virtual)