Registration Details

Virtual | Free | For Regional Innovation Center clients only.

Please email your Innovation Advisor or greta.black@innovationfactory.ca to reserve your spot.

About this event

Are you looking to understand the size of your market, trends in your industry or the competitive landscape and more? Discover the keys to unlocking the potential of your business with MaRS Market Intelligence—an expert team of analysts committed to empowering your decision-making process. In a rapidly evolving business landscape, understanding the intricacies of your market, tracking industry trends, and gauging the competitive panorama are pivotal.

Join this info session to learn more about these services and the types of databases and information that can be accessed.

Research report service:

Conducting research on behalf of early-stage startups by providing a set of data-rich industry reports. Companies can apply insights to market sizing, pitches, projections and more.

Advanced services:

Solving more complex problems for later-stage startups by delivering a range of consultative-based offerings. These include valuation data, customer insight, brand insight and market opportunity assessment services.

Why Market Intelligence matters

Market Intelligence enables businesses to navigate challenges, capitalize on opportunities, and build a solid foundation for long-term success. This valuable resource supports startups and scaling companies at every stage of growth by:

• Leveraging data and analytics to tackle strategic challenges: Market intelligence equips startups with accurate, up-to-date information about their target market, customer preferences, and industry trends. This empowers entrepreneurs to make informed decisions rather than relying on guesswork or assumptions.
• Providing access to globally recognized research and reports: Market intelligence is an invaluable asset for startups and growing businesses due to its ability to provide critical insights and advantages that directly impact their success and sustainability. This critical resource can help companies focus efforts on high-potential areas, understand market dynamics to identify potential pitfalls, and stay aligned with evolving customer needs.
• Applying new market knowledge and tools: Identifying emerging trends and underserved market segments is crucial for startups. Market intelligence helps spot these opportunities early, enabling businesses to pivot or expand into new areas with potential for growth.