Registration Details

VIRTUAL EVENT | CAD $10.00 | FOR INNOVATION FACTORY CLIENTS ONLY

To register, please contact your Venture Growth Innovation Advisor, or Greta Black at [email protected]

Note: You will receive a full refund of $20 (for both sessions) once you participate in the 2nd session. The charge for the sessions is only a deposit.

Attendees are expected to register and commit to attending both sessions.

About Value Proposition & Business Model Canvas

In this 2-part, hands-on workshop you will define the problem statement and your value proposition statement, and build a business model canvas.

To coach you through this process, we follow the teachings of Eric Reis, Alexander Osterwalder and Steve Blank to provide you with a practical understanding of:

• customer discovery
• problem/solution validation techniques
• methods for avoiding bias
• and the concepts of rapid prototyping and lean product development

You will walk away from these sessions knowing you have some of the key tools to successfully launch and grow your business.

Session 1 Goal: Prepare you to validate the problem/value proposition with your target market.

A great Value Proposition starts with a deep understanding of your customers’ pains. In this first workshop, we examine the problem you are solving with your product or service. What assumptions have you made and how do you test them? Discover tools and frameworks to help you interview customers and analyze results.

Topics

• Introduction: Startup Genome Project – how does your startup journey look?
• Articulating the problem
• What is product/market fit?
• The problem statement – how to create one and why it’s important.
• The value proposition – how to create one and why it’s important.
• How to ask for and then conduct customer interviews
• Avoiding bias
• How to identify problem nuances and customer insights

Session Facilitator:

Riley Moynes, Incubator Manager @ The Forge Business Incubator

Riley is a filmmaker turned design/business strategist originally from Regina, Saskatchewan. Riley has an entrepreneurial background having owned and operated a film and video production company for 8+ years while living in Saskatchewan. Riley thrives in leadership roles – having produced/directed television for ESPN, CBC, ABC, as well as commercial clients such as DuPont and Farm Credit Canada.

Prior to starting his MBA in design strategy at the California College of the Arts, Riley started a Saskatchewan-based, solar energy company capitalizing on the Canadian government’s sustainability strategy and the unique climate of Saskatchewan. Riley is incredibly excited to offer support to fledgling startups in the Hamilton business ecosystem and to utilize his design thinking skills in the process.