Home Innovation Factory Events Build a Successful Business: Value Proposition and Business Model Canvas
Value Proposition and Business Model Canvas presented by Innovation Factory and The Forge at McMaster

Build a Successful Business: Value Proposition and Business Model Canvas

Registration Details

Virtual | CAD $10.00 | For Innovation Factory or RIC Clients Only

To register, please contact your Venture Growth Innovation Advisor, or Greta Black at 

Note: You will receive a full refund of $20 (for both sessions) once you participate in the 2nd session. The charge for the sessions is only a deposit.

Attendees are expected to register and commit to attending both sessions.

About Value Proposition & Business Model Canvas

In this 2-part, hands-on workshop you will define the problem statement and your value proposition statement, and build a business model canvas.

To coach you through this process, we’ll provide you with a practical understanding of:

  • customer discovery
  • problem/solution validation techniques
  • methods for avoiding bias
  • and the concepts of rapid prototyping and lean product development

You will walk away from these sessions knowing you have some of the key tools to successfully launch and grow your business.

Session 1 Goal: Prepare you to validate the problem/value proposition with your target market.

A great Value Proposition starts with a deep understanding of your customers’ pains. In this first workshop, we examine the problem you are solving with your product or service. What assumptions have you made and how do you test them? Discover tools and frameworks to help you interview customers and analyze results.


  • Introduction: Startup Genome Project – how does your startup journey look?
  • Articulating the problem
  • What is product/market fit?
  • The problem statement – how to create one and why it’s important.
  • The value proposition – how to create one and why it’s important.
  • How to ask for and then conduct customer interviews
  • Avoiding bias
  • How to identify problem nuances and customer insights

Value Proposition & Business Model Canvas – Session Facilitator:

Michael Bolt, Expert Advisor, Innovation Factory

Michael Bolt is an Operations Executive turned Consultant who utilizes his 20+ years of industry experience to assist young organizations in crossing the chasm and more mature organizations in unblocking themselves from the pains of inefficient growth. With an MBA from McMaster University, specializing in the Management of Innovation and New Technologies, Michael is grounded in both theoretical and applied best practices. His balanced change management techniques effectively guide entrepreneurs through the often rocky path towards business growth and sustainability. Often, entrepreneurs already know the answers to the questions they are asking. Michael helps unlock those answers to assist entrepreneurs in realizing their true mission and vision. Michael currently supports the Innovation Factory as an Expert Advisor specializing in business modeling, operational growth, and development.

The event is finished.


Jun 19 2024


12:00 pm - 3:00 pm




Innovation Factory (Virtual)


Innovation Factory
Innovation Factory
[email protected]
Celebrate BIG ideas that make a bigger impact at The Big DiF, Innovation Factory’s annual open house and client showcase. Join 250+ people from the Hamilton-Halton community to celebrate entrepreneurship and innovation.

Join Innovation Factory's Annual Open House - The Big DiF!

Network with 250+ industry professionals, discover emerging solutions from our innovators, and celebrate entrepreneurship within the Hamilton-Halton ecosystem.

May 9, 2024 | 4:00pm – 8:00pm | Hamilton, Ontario