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You Can’t Be Everywhere…Old School Marketing in a Digital Era – Enlighten Lunch ‘n Learn

November 15, 2016 @ 11:30 am - 1:00 pm



Please join Innovation Factory and The Forge on Tuesday, November 15, 2016 for a Lunch ‘n Learn session featuring Marie Wiese!

Digital Marketing – a term often followed by a sense of confusion or overwhelm. Today’s market is confusing. Buyer behavior has changed and the digital world continues to be an evolving landscape.

It’s time to demystify digital marketing so that you can focus on what matters: closing deals, delighting your clients, and spending time with the people you love.

In You Can’t Be Everywhere, a new book by author and digital marketer Marie Wiese, Marie teaches strategies that will make you lethally effective in the digital age without wasting time chasing empty trends. You’ll learn how to:

  1. Define, map and optimize the customer’s digital journey that make prospects enthusiastic about saying, “Yes.”
  2. Prioritize your digital marketing efforts (hint: it’s really not about social media)
  3. Drive more leads and sales to your business so that large parts of your customer acquisition and retention happens automatically.

Using personal stories, you’ll learn why a text to her husband about dinner resulted in purchasing Paul McCartney tickets. More importantly, you’ll learn what it means about your customers and how you need to be interacting with them.

You Can’t Be Everywhere, will not only teach you three important strategies to help you address your primary digital marketing needs but more importantly, you will go home with a copy of the book and new ideas to drive more leads and sales to your business.

“Anybody can call themselves an online marketing expert.  Marie is the real deal and treats marketing and conversion with the science and measurement it deserves.” – David Carter, Executive Director, Innovation Factory.


11:30am-noon – Lunch & Networking
Noon-1pm –  Factory 5 (TBD) and Keynote Presentation (Marie Wiese)
1pm-2pm – Dessert & Networking (at iF’s Innovation Destination)

Lunch ‘n Learn sessions are a great way to get out and network while enjoying a catered lunch and learning something new! Please forward this to all of the innovators you know.


Register below:




November 15, 2016
11:30 am - 1:00 pm
Event Category:


Innovation Factory


McMaster Innovation Park
175 Longwood Road South
Hamilton, Ontario L8P0A1 Canada
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