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About us

Women’s Global Health Innovations is a for-profit social enterprise researching, developing, and manufacturing novel period products, including our Bfree Cup, the world’s first and only physically anti-bacterial menstrual cup, the only menstrual cup that does not require boiling and is designed to meet user demands for ease of use, leakproofness and low-environmental impact. We continue to innovate, bringing to market disruptive products to advance the multi-billion dollar feminine hygiene sector that has seen very little real innovation in decades. The Bfree Brand of products is meeting the demands of discerning customers who want better, more comfortable, authentic, positively impactful and purpose-driven products in their lives.

Program engagement

Women’s Global Health Innovations

Leadership

Leisa Hirtz

Founder and CEO

Robyn Armstrong

Business Development Manager

Asaf Shargall

Managing Director

Status

Intellectual Property

Fundraising

In Market

Sector

Subsector

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15th annual LiONS LAIR Pitch Competition

Celebrate the 15th anniversary of the LiONS LAIR pitch competition!

Since 2011, we’ve helped over 160 startups launch and scale their businesses. This fall, network with 350+ entrepreneurs, investors, and leaders at a milestone evening where community, growth & collaboration meet innovation.

Meet the top 10 finalists, and watch as they pitch their innovations live to a panel of investors and experts for cash prizes!

When: September 25, 2025 | 5:00pm – 9:00pm 

Where: Oakville Banquet & Conference Centre |
2515 Wyecroft Rd, Oakville, ON L6L 6P8