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About us

Jitto is a Canadian technology-enabled B2B produce wholesaler revolutionizing how food moves.. With a mission to digitize the fragmented and outdated wholesale produce supply chain, Jitto integrates suppliers, buyers, and logistics partners into a seamless web platform. It addresses inefficiencies like manual ordering, lack of real-time data, and food wastage by offering dynamic pricing, live tracking, automated communications, and supply chain analytics. Through innovations like JittoOS and AI-powered pricing tools, it enhances transparency, optimizes backhauling, and reduces carbon emissions. Positioned as the “Amazon of food” for SMBs, Jitto enables operational excellence and economic growth, especially in rural communities. Its platform bridges the gap between modern technology and traditional food systems, promoting sustainability and resilience in Canada’s agri-food sector.

Program engagement

Leadership

Mani Siddiqui

Founder & CEO

Status

Intellectual Property

Fundraising

In Market

Sector

Subsector

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i.d.e.a. Fund Applications Open

Applications are now open for i.d.e.a. Fund Cohort 4

Are you developing and/or redesigning new green products, services, processes, and technologies that reduce environmental impact?

The i.d.e.a.™ Fund program focuses on supporting a more sustainable economy while fostering an inclusive and equitable growth in southern Ontario. Find out if you’re eligible to access up to $20,000 in matching seed funding and 30 hours of expert mentorship.

Applications are open from June 16 to July 7, 2025.