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About us

Fitsentive is a Free App where users can find hundreds of on-demand, guided workouts from a growing roster of Trainers. We help Motivate our Users to Exercise by Rewarding them to Workout!

Our platform also enables Certified Fitness Professionals to instantly & easily Monetize their online workouts while gaining exposure to a global audience.

As all of our Workout Videos are currently Narrated in English or have English on-screen text & have therefore focused primarily North America & other areas where English is the language of majority.

We have come to know our audience as 85% Women, aged 20-55.
More specifically, our audience is comprised of two major groups:

1. Women who Workout – these “customers” are women who are already working out on a regular basis, possibly using another fitness app. As they are already using apps to workout, they are familiar with the style & are attracted to the incentive model.

2. Women who want to start or have just started their fitness journey

Program engagement

Leadership

Zack Magerman

Founder & CEO

Nicole Rakowski

CFO - Chief Fitness Officer

Warren Yee

Lead Advisor

Status

Intellectual Property

Fundraising

In Market

Sector

Subsector

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i.d.e.a. Fund Applications Open

Applications are now open for i.d.e.a. Fund Cohort 4

Are you developing and/or redesigning new green products, services, processes, and technologies that reduce environmental impact?

The i.d.e.a.™ Fund program focuses on supporting a more sustainable economy while fostering an inclusive and equitable growth in southern Ontario. Find out if you’re eligible to access up to $20,000 in matching seed funding and 30 hours of expert mentorship.

Applications are open from June 16 to July 7, 2025.

15th annual LiONS LAIR Pitch Competition

Celebrate the 15th anniversary of the LiONS LAIR pitch competition!

Since 2011, we’ve helped over 160 startups launch and scale their businesses. This fall, network with 350+ entrepreneurs, investors, and leaders at a milestone evening where community, growth & collaboration meet innovation.

Meet the top 10 finalists, and watch as they pitch their innovations live to a panel of investors and experts for cash prizes!

When: September 25, 2025 | 5:00pm – 9:00pm 

Where: Oakville Banquet & Conference Centre |
2515 Wyecroft Rd, Oakville, ON L6L 6P8