Marketers will know that conversion is an important component of a successful strategy. Including call-to-action messaging on their website is a common, and sometimes expensive, way to achieve this.
Aiva Labs offers marketers the ability to create powerful web campaigns that focus on successful conversion of online traffic. With their detailed campaign builder, marketers can customize campaigns, target users, and conduct A/B testing.
We are excited to feature Aiva Labs this month as our Client Spotlight! Thank you to Sarosha Imtiaz, CMO of Aiva Labs, for chatting with us about their innovative product!
Aiva empowers website owners who don’t know how to code to easily engage their online visitors with marketing campaigns & landing pages. They harness the magic of AI to let these campaigns design themselves based on how users behave on a website.
WHAT WAS THE INSPIRATION FOR YOUR COMPANY?
The inspiration to create Aiva came from the endless struggle business owners face while making changes to their website. Not only is it extremely difficult to code web-elements, but making the site responsive on all devices/browsers is near impossible for small teams. We are passionate about making web design simple and easy, so everyone can focus on creating immersive experiences rather than having to worry about the technical aspects. Not only that, by harnessing the magic of Artificial Intelligence, we are able to modify and improve these experiences automatically based on how visitors behave on a website. For users, this means they can sit back and relax while Aiva helps them improve their website engagement, all without writing a single line of code.
WHAT DO YOU FIND MOST REWARDING ABOUT BEING AN ENTREPRENEUR? WHAT DO YOU FIND MOST CHALLENGING?
Entrepreneurship as a career has its rewards and challenges! At Aiva, we’re passionate about helping others become more efficient and the feeling of satisfaction we get when others find value in our product is extremely rewarding. As a founder, it feels great to be working for yourself and directly involved in creating something disruptive.
The challenge for any technology startup is acquiring talent while on a limited budget. We have a dedicated and hard-working team who is focused on creating the perfect experience which is time consuming, but increases our chances to maximize market penetration.
HOW HAS ENTREPRENEURSHIP DEFIED OR LIVED UP TO YOUR EXPECTATIONS?
Life as a entrepreneur has definitely lived up to expectations! We received incredible support from McMaster University, both with workspace accommodations at the [email protected] accelerator and seed funding via the [email protected] Pitch Competition. The government has also been very supportive of our venture by granting us additional funding through their OCE and IRAP initiatives. We are thankful for being situated in the Hamilton community as local businesses have been a great help in spreading the word about Aiva and adopting our solution to help their websites. We’re excited for the path ahead as we start to grow and the new challenges it will bring!
HOW DID YOU BECOME INVOLVED WITH INNOVATION FACTORY?
Sarosha was in her 4th year at McMaster and wanted to build a company out of Hamilton so she could effectively manage her time and capitalize on the fantastic local community. Fellow entrepreneurs spoke amazing things about Innovation Factory and The Forge so obviously the first thing we did after starting Aiva was apply to join!
WHAT HAVE YOU VALUED MOST ABOUT INNOVATION FACTORY’S SERVICES/SUPPORT?
Innovation Factory has a fantastic roster of mentors which have been very beneficial to our growth. We’ve received great advice from experienced marketers, technology experts and of course David Carter, who’s always there to help. They also hold numerous educational events through their Lunch and Learn initiative and of course the opportunity to participate in LiON’S LAIR is a true honour.
HOW DO YOU MEASURE SUCCESS?
At Aiva Labs, we pride ourselves on company growth whether it be through improving our culture, growing our team or getting more customers. The most important metric that we use to measure our performance as a team is customer satisfaction. We want to ensure everyone using our platform is having a great experience and pride ourselves in going out of our way to make sure they’re happy.
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITION?
Aiva is the easiest marketing campaign and landing page builder you’ll ever use!
Unlike our competitors, we don’t charge for features small businesses need to grow – all of the following are 100% free!
✓ Say goodbye to drag and drop builders with our Photoshop-like experience
✓ Have infinite customization options by adding gradients, on-hover effect, shadows etc. to match your branding
✓ Engage visitors regardless of device with mobile-responsive campaigns
✓ First in the industry to support in-line mobile videos
✓ Engage social media fans directly from your website with our social engagement tools
✓ Simplify the opt-in process with 1-click sign-in buttons
✓ Advanced targeting and trigger options to invoke action
✓ Multivariate testing as simple as ever
We then have paid features that help website agencies improve their clients’ engagement rates:
✓ Unlimited users
✓ Multiple websites support
✓ Beautiful white-labelled reports
✓ And of course… our AI component that helps teams become more efficient
WHAT IS THE BEST RECOGNITION YOU HAVE RECEIVED?
We’ve received substantial support from the Hamilton community with the opportunity of being featured in local magazines and joining a popular radio podcast. Winning the [email protected] competition and OCE SmartStart grant helped us get exposure at McMaster and the provincial startup ecosystem respectively. Recently, we’ve been accepted into the top 15 of LiON’S LAIR, our most exciting recognition to date!
WHAT ARE YOUR PLANS FOR THE NEXT YEAR AND BEYOND?
The Aiva team is diligently working to grow and scale our product. We’re currently preparing to launch our sales and marketing efforts to acquire more users, while simultaneously growing our team. As we begin to aggregate data about how website visitors interact with our designs, we will be launching our AI component which will increase efficiency with no additional work.
WHAT SUPPORT WILL YOU LOOK TO INNOVATION FaCTORY FOR IN THE COMING MONTHS?
Innovation Factory has always been supportive since Day 1! We hope to take advantage of their vast network in spreading the word about Aiva. Since we have a powerful, free tool, we want to empower SMBs who lack the technical expertise to easily improve their website engagement. We will also use iF’s extensive investor network to potentially fund our company’s growth.
DO YOU HAVE ANY ADVICE FOR ASPIRING ENTREPRENEURS WHO MAY JUST HAVE AN IDEA?
Our advice for aspiring entrepreneurs is to GO FOR IT! Don’t be afraid to reach out within your community and use all of the resources available. Join an incubator, not only for the workspace, but to grow your network and access their amazing mentors who’ve started their own successful companies. Before starting to build, know your competitors, learn how to differentiate your idea and talk to potential customers. Make sure they want what you’re selling before you start, otherwise pivot and find a solution that they can’t live without!
HOW CAN WE CONNECT WITH YOU?