Jitto is a Canadian technology-enabled B2B produce wholesaler revolutionizing how food moves.. With a mission to digitize the fragmented and outdated wholesale produce supply chain, Jitto integrates suppliers, buyers, and logistics partners into a seamless web platform. It addresses inefficiencies like manual ordering, lack of real-time data, and food wastage by offering dynamic pricing, live tracking, automated communications, and supply chain analytics. Through innovations like JittoOS and AI-powered pricing tools, it enhances transparency, optimizes backhauling, and reduces carbon emissions. Positioned as the “Amazon of food” for SMBs, Jitto enables operational excellence and economic growth, especially in rural communities. Its platform bridges the gap between modern technology and traditional food systems, promoting sustainability and resilience in Canada’s agri-food sector