Braintrust Professional Institute: Building a One-Page Marketing Strategy

Marketing is about more than just campaigns or the “marketing department”—it’s an essential part of every area in your organization. From tech to HR to finance, aligning marketing priorities with your business objectives requires collaboration, clear communication, and a vision that resonates across the company. But when not every team member is a marketer, how can marketing be embedded into the entire organization?

Join us for an engaging session where we explore how businesses can make marketing a core part of their strategy, ensuring each department contributes to the collective mission of moving the business forward.

Topics of Discussion:

• Effective Collaboration – Strategies to help non-marketers collaborate with marketing teams and reinforce marketing messages in daily operations.
• Communicating the Vision – Tips on how to communicate the organization’s vision to align departments and keep the entire team motivated and engaged.
• Gut vs. Expertise – Balancing input from your marketing experts with intuition-driven decisions to maintain agility and innovation in strategy.
• Prioritizing Marketing Initiatives – A look into setting realistic, actionable marketing priorities that align with your business objectives.

Pre-Submit Questions:
Have questions on how to align your business’s marketing efforts across teams? Email your questions in advance to [email protected], and our speaker will address as many as possible during the session.