In today’s digital landscape, your company’s online presence plays a critical role in attracting potential clients and establishing your brand’s credibility. However, for startups and small businesses, standing out in search results and on social media platforms can be a daunting challenge. The good news is that with the right strategies, you can significantly enhance your company’s visibility and authority across various online platforms.

Registration Details

This session is tailored for entrepreneurs, small business owners, and marketing professionals who are looking to increase their brand’s online presence. Whether you’re in the early stages of your business or seeking to refine your digital marketing strategy, this event will provide actionable insights to help you achieve your goals.

Accessibility

The event will be delivered virtually through Zoom, with closed captioning (CC) available for all participants. For additional accommodations, please contact [email protected].

What You’ll Learn

During this engaging session, you will explore essential steps and key tactics to boost your company’s appearance in local and organic search results, as well as enhance your social media profiles. The focus will be on leveraging free tools like Google Business Profile and LinkedIn Company Pages, which can have a significant impact on how your brand is perceived online.

• Enhancing Your LinkedIn Presence: LinkedIn is a powerful platform for both personal and company branding, especially in the B2B space. You’ll learn how to use LinkedIn more effectively to promote your business and build a strong personal brand. Discover key tactics to optimize both your LinkedIn personal and company pages, ensuring that potential clients find accurate and compelling information when they search for you online.
• Optimizing Your Google Business Profile: Google MyBusiness is a free tool that can greatly influence your brand’s visibility in search results. This session will cover the best practices for optimizing your Google Business profile, making it easier for clients to find and connect with your business. You’ll also learn how to manage your Search Engine Results Page (SERP) to boost your brand’s authority in search engines.
• Understanding Analytics and Engagement: Knowing how your content is being seen and engaged with is crucial for refining your online strategy. This session will guide you on where to find valuable data and insights on LinkedIn, helping you to better understand your audience’s behavior and preferences.

Meet the Speaker

David Hills
Founder of D.Hills Sales

David Hills is a Social and Digital Media Manager based in Hamilton, Ontario. For the past 11 years, he’s been working with entrepreneurs, businesses and not-for-profits, increasing engagement and digital visibility using social media, social video and Google My Business.

David’s experience ranges from a successful international social media campaign to working with entrepreneurs who are looking to become more visible on-line. Clients say “He’s showcasing tips that most others are not even doing which will give you an advantage in business.” and “I recommend him because not only does he make on-line marketing less scary & real simple, he made it more accessible.”

When not working, he’s often volunteering with the Canadian Warplane Heritage Museum or Hamilton Health Sciences Foundation.

https://dhillssales.ca/