Greta Black has a long professional history of client-facing roles and responsibilities. She has been at Innovation Factory since 2019 with previous roles as an Account Executive at Shopper Events with Walmart Canada and Marketing Coordinator at Nedco Electrical Inc. A true student of Hamilton, Greta holds an honours degree in English and Cultural Anthropology from McMaster University, and an Advertising diploma from Mohawk College. Alongside her husband, Greta is an entrepreneur herself. She owns two businesses: a hard asset investment company and a bespoke jewellery shop in Liberty Village, Toronto.