Innovation Factory partners to support small businesses to adapt to a more digital world

June 11, 2020 – Hamilton, ON – Innovation Factory

The COVID-19 pandemic has had a severe impact on businesses of all sizes across the country. In particular, retail-oriented main street businesses have suffered, with stores closed and in-person commerce halted. To regain revenues, many businesses are transitioning from traditional storefronts to online stores to serve more clients and capitalize on new markets.

With Ontario’s economy reopening, the federal and provincial governments have joined together to help small businesses go digital — both to recover and generate revenue through a pan-Ontario collaborative project.

Building on Toronto’s foundational investments into Digital Main Street and, most recently, ShopHERE, the federal and provincial governments today announced a $57-million investment that will extend the support to businesses across Ontario.

This investment includes $12.2 million from the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) targeting support to retail, hospitality, and service businesses in Southwestern Ontario. The funds will be used to create digital service teams to help small businesses establish their online presence, implement e-commerce tools, and develop digital transformation and digital marketing plans.

The partnership brings together Communitech, HalTech, Innovation Guelph, Innovation Factory, Innovate Niagara, TechAlliance and WETech to deliver a new Futureproofing Businesses program as part of the Digital Main Street Platform. The partners will work to ensure local businesses have access to all Digital Main Street resources to help them to pivot their operations to digital business models to regain lost revenue and become more resilient and competitive as the economy recovers. This program builds on the amazing work already in progress by the Hamilton Business Centre, the Hamilton Chamber of Commerce and the BIA’s that support this region.

For more information or to apply, visit the Digital Main Street website.

Together, as leading innovation hubs in Southwestern Ontario, we will help enterprises from all walks of life to adapt their companies as they work toward recovery. The program will also create job opportunities for more than 725 students across Southwestern Ontario. Over the summer and fall terms, students will gain valuable work experience creating online storefronts, developing digital marketing plans, and supporting small businesses as they leverage e-commerce and other digital platforms.

“As local economies across Ontario reopen, we’re focused on ensuring that our main streets don’t just survive, but thrive. These businesses are the backbone of our economy, a source of local jobs – and local pride. Thanks to this major investment, they’ll be able to expand their offerings and seize the many opportunities presented by online commerce. Our message to “Ontario’s small businesses and those whose livelihoods rely on them is clear: we’re working with you to help our economy come back stronger than ever.”

 The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for the Federal Economic Development Agency for Southern Ontario

[ale_divider style=”bold” text=”notext”] Divider Text [/ale_divider]

 “Ontario’s small businesses are the backbone of our economy, and their economic recovery is critical to Ontario’s recovery. The COVID-19 pandemic saw thousands of small businesses across the province close their doors and halt business as many had no ability to shift sales or services online. I am very pleased, that together with Minister Joly and our federal partners, we are providing small businesses with the tools they need to not only adapt to the challenges of today, but to re-establish, recover and flourish throughout this phased reopening and into the future.”

The Honourable Prabmeet Sarkaria, Ontario Associate Minister of Small Business and Red Tape Reduction

[ale_divider style=”bold” text=”notext”] Divider Text [/ale_divider]

“Together with our partners at the Innovation Factory and Hamilton Chamber of Commerce our Hamilton Business Centre is pleased to extend the Digital Main Street Program to businesses in Hamilton.  Digital resources and services remain critical for our Hamilton small businesses now and in the future economy.”

Kristin Huigenbos, Coordinator, Hamilton Business Centre


Quick Facts

  • The Digital Main Street Platform is funded by both the Government of Canada and the Government of Ontario.
  • Support through the Digital Main Street Platform will be offered in three tiers customized to the level of support required by each company to develop or strengthen their online presence. More information on the levels of support is available in the Backgrounder.
  • The strategic partners involved in this project have a broad reach to tens of thousands of the region’s businesses from all walks of life. They offer a wealth of expertise ranging from business improvement, technology, innovation, marketing and economic development. Therefore they are best-suited to deliver this widespread support and make the greatest possible impact across the region.


For more information, contact:
Jennifer Gauvreau, Manager, Marketing & Events
Innovation Factory

[email protected]

Share this article
View All Categories

Featured iF Clients