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Sales Power Hour: Overcoming the "I'm not a Salesperson" Mindset

Sales Power Hour: Overcoming the “I’m not a Salesperson” Mindset

Most people do not think of themselves as salespeople and conjure up the image of a used car peddler when considering what “sales” is. However, sales is not confined to the realm of used car salesmen; it’s a fundamental skill that we all possess, waiting to be honed and utilized authentically.

We’ll cover what selling actually is (you might be surprised!), common mindset blocks, fundamental sales skills and finding your authentic approach that is easy, natural and successful.

About Sales Power Hour

This session is for those who have never considered themselves a “salesperson” but are now faced with selling a product or service. Whether you’re a seasoned entrepreneur or just dipping your toes into the world of business, this session is tailored to equip you with the tools and mindset needed to thrive in sales, without compromising your authenticity.

In this interactive session, you will:

  • Gain clarity on what sales truly is…and what it is not. We’ll debunk myths surrounding the process.
  • Discover your unique sales style, rooted in authenticity, and learn practical strategies to refine it.
  • Master the art of prospecting and confidently initiate meaningful conversations with potential clients.
  • Uncover and overcome internal barriers holding you back, allowing you to step into your sales role with confidence and conviction.

Host and Speakers

Hosted by Innovation Factory, and moderated by Mark Elliot, VA Partner and iF Expert Advisor (Sales).

Headshot of Stephanie McLartyStephanie McLarty
Expert Advisor, Innovation Factory
Head of Sustainability, Quantum Lifecycle Partners LP
Founder, Wealth of Family & REfficient

Stephanie McLarty is an Expert Advisor at Innovation Factory and award-winning entrepreneur and champion of sustainable business.

Stephanie founded REfficient in 2010 which provided a reuse and recycling marketplace and services in the Telecom sector. She never considered herself a salesperson and had to overcome her own blocks to step into the role as the company’s chief sales executive.

REfficient grew to have customers in 14 countries, before it was acquired by Canada’s largest electronics recycler, Quantum Lifecycle Partners, in January 2022. Stephanie is now Head of Sustainability at Quantum, where she is in charge of building and executing a sustainability strategy across the company’s 12 locations and 600+ employees.

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Jun 25 2024


12:00 pm - 1:00 pm


Innovation Factory (Virtual)
Register on Eventbrite


  • Mark Elliott
    Co-Founder at Venture Accelerator Partners & Executive Advisor at Innovation Factory

    Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include:

    – Helping their first client close $300,000 in revenue from new clients
    – Working with a mobile client to help close their first paying customer
    – Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%
    – Providing sales leadership to a technology company that increased revenues by 50%

    Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year.

    Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and a Champion for the Communitech Senior Sales and Business Development Peer2Peer.

Celebrate BIG ideas that make a bigger impact at The Big DiF, Innovation Factory’s annual open house and client showcase. Join 250+ people from the Hamilton-Halton community to celebrate entrepreneurship and innovation.

Join Innovation Factory's Annual Open House - The Big DiF!

Network with 250+ industry professionals, discover emerging solutions from our innovators, and celebrate entrepreneurship within the Hamilton-Halton ecosystem.

May 9, 2024 | 4:00pm – 8:00pm | Hamilton, Ontario