Marketing 101: Where to Begin and How to Scale

Embarking on the journey of marketing is a crucial step for any business looking to scale and expand its reach. But where do you start? Marketing is such a multifaceted field and companies can easily pour money down the drain by building the wrong strategy and using the wrong channel mix.

Establishing a foundation for brand visibility and awareness are crucial elements for startups seeking to make their mark in a competitive landscape. Getting an early start on your marketing efforts allows your business to build a community around your brand and foster customer loyalty. Additionally, it can even help attract potential investors by showcasing a sustainable plan for growth and market penetration.

About Marketing 101: Where to Begin and How to Scale

The session will provide a detailed blueprint on how organizations should be getting started with their marketing efforts, which benchmarks to use when setting numerical goals, which channels to exercise considering your business model and annual contract value, as well as low hanging fruit opportunities to start with.

Here’s what you can expect to gain from joining:

1. Delve into various marketing pipeline benchmarks tailored to different stages of business maturity. Understanding these benchmarks is crucial for setting realistic and achievable goals, ensuring that your marketing efforts align with your business’s current growth phase.
2. One size doesn’t fit all in marketing. Explore diverse marketing strategies based on your business model. Whether you are a B2B or B2C business, having a strategy that aligns with your unique characteristics is key to success.
3. Choosing the right channels is a critical aspect of marketing. Defining a channel mix strategy based on your business model and average contract value ensures that your marketing budget is allocated to the channels that resonate most with your target audience and yield the best results.
4. Understanding the difference between bottom-up and top-down forecasts is crucial for effective planning. You’ll learn when to use each approach, helping you make informed decisions about your marketing initiatives and resource allocation.

This event is presented by Innovation Factory in partnership with Haltech Regional Innovation Centre and Mavuus (links will open in new tab).