Are you selling technology solutions to Small and Medium-sized Businesses (SMBs) or Enterprise customers? The right approach to business development is crucial for long-term success. Join us for this engaging session led by Rick McCutcheon, a 10-time Business Applications MVP for Microsoft, with over 20 years of real-world experience selling technology solutions to SMBs and major international corporations.

This workshop is designed to provide tech entrepreneurs with the strategies and tools needed to elevate their business development skills and achieve sustainable growth.

Registration details

This workshop is ideal for tech entrepreneurs, business development professionals, and sales teams looking to refine their approach to selling technology solutions to B2B clients. Whether you’re just starting or seeking to optimize your sales processes, this event will provide actionable insights and proven strategies to help you succeed.

Workshop schedule

October 9, 2024 | 2:00 PM – 4:00 PM | Online
Accessibility: This event will be delivered virtually through Zoom with closed captioning (CC) available for all participants. For additional accommodations, please contact info@innovationfactory.ca.

About Business Development Success for B2B Tech Companies

In this interactive workshop, you’ll explore four key areas of business development that are essential for selling technology solutions to SMB and Enterprise customers. Rick McCutcheon will share expert insights, practical tips, and real-world examples to help you master each aspect of the business development process.

• Building Social Awareness: Learn all about B2B networking, boosting your brand’s visibility, and making those all-important connections in your industry. Mastering the art of social media and digital presence can do wonders for expanding your reach and getting folks talking about what you do.
• Lead Qualification and Conversion: Once you’ve got their attention, it’s time to reel ’em in! Learn how to sift through prospects and genuine opportunities. Then, we’ll showcase the best frameworks and strategies for turning those leads into paying customers. With our tips and tricks, you’ll be converting like a pro and getting leads through that sales pipeline in no time.
• Opportunity Management: So, you’ve got leads lined up – now what? Find out how to keep track of who’s who and what’s what, so you can focus your efforts on business development. It’s all about staying organized and making the most of every chance that comes your way.
• Account Upselling and Cross-selling: Maximizing the value of existing accounts forms the cornerstone of sustainable growth. Gain the skills to identify latent needs, tailor offerings, and turn satisfied customers into repeat buyers. By working with your existing clientele, you can unlock avenues for expansion and revenue diversification.

Meet the Speaker

Rick McCutcheon
Microsoft MVP, Certified Sales Professional

Rick McCutcheon brings over 25 years of experience in the B2B technology ecosystem. As a strategic consultant, coach, and trainer, Rick has a passion for helping technology companies grow their businesses and achieve their goals. With his expertise in business applications and a deep understanding of the tech sales landscape, Rick will guide you through the practical steps needed to refine your business development approach and drive success.