Registration Details

VIRTUAL EVENT | CAD $10.00 | FOR INNOVATION FACTORY CLIENTS ONLY

To register, please contact your Venture Growth Innovation Advisor, or Greta Black at [email protected]

Note: You will receive a full refund of $20 (for both sessions) once you participate in the 2nd session. The charge for the sessions is only a deposit.

Attendees are expected to register and commit to attending both sessions.

About Value Proposition & Business Model Canvas

In this 2-part, hands-on workshop you will define the problem statement and your value proposition statement, and build a business model canvas.

To coach you through this process, we follow the teachings of Eric Reis, Alexander Osterwalder and Steve Blank to provide you with a practical understanding of:

• customer discovery
• problem/solution validation techniques
• methods for avoiding bias
• and the concepts of rapid prototyping and lean product development

You will walk away from these sessions knowing you have some of the key tools to successfully launch and grow your business.

Session 2 Goal: Identifying insights and getting started with rapid prototyping.

Now, you’ve got your problem figured out but how do you ensure your solution actually addresses it in a way that makes a sustainable business? In this second workshop, we make sure that you’ve thought about the whole business model – product/market fit is great but if you can’t execute sustainably, your business will fail. In the spirit of reducing risk, we delve into rapid prototyping; there are so many ways to test your ideas before you start spending money on your MVP (Minimum Viable Product)

Topics:

• Finding the gold in customer interviews
• Share insights
• The Business Model Canvas
• Validating through the Business Model Canvas
• MVP: What it is, how to build one and how to incrementally test it/validate it

Learning Outcomes: You will be given the tools that will lead you towards product/market fit and the ability to articulate and validate core elements of your Value Proposition problem/pain, target user/customer, solution and value proposition.

Value Proposition & Business Model Canvas – Session Facilitator:

Riley Moynes, Incubator Manager @The Forge Business Incubator

Riley is a filmmaker turned design/business strategist originally from Regina, Saskatchewan. Riley has an entrepreneurial background having owned and operated a film and video production company for 8+ years while living in Saskatchewan. Riley thrives in leadership roles – having produced/directed television for ESPN, CBC, ABC, as well as commercial clients such as DuPont and Farm Credit Canada.

Prior to starting his MBA in design strategy at the California College of the Arts, Riley started a Saskatchewan-based, solar energy company capitalizing on the Canadian government’s sustainability strategy and the unique climate of Saskatchewan. Riley is incredibly excited to offer support to fledgling startups in the Hamilton business ecosystem and to utilize his design thinking skills in the process.