Home Innovation Factory Events 101 Marketing: Creating Killer Content With Short Form Videos
Front door entrance to Innovation Factory's Hamilton office space, shared with The Forge. Innovation Factory is a business accelerator that helps catalyze tech innovation in Southern Ontario.

101 Marketing: Creating Killer Content With Short Form Videos

Problem: Need a way to organically connect with their target audience. But, a lot of startups have no idea where to start when it comes to using content to attract their ideal customer, build their audience, or differentiating themselves.

Problem: Video is the best way to grow a brand online in 2023, but many product sellers have no clue how to actually start, or build a content strategy that will actually work.

This session will cover:

  • Understanding the importance of organic audience building for startups and how content can help achieve this.
  • Identifying the most effective short form video strategies for connecting with target audiences and attracting ideal customers.
  • Creating a content plan that aligns with the brand’s mission, values, and target audience to build a loyal following.
  • Discovering techniques for differentiating your brand from competitors and standing out in a crowded market.
  • Learning how to measure and track the success of your content strategy, including engagement metrics and conversions
  • Gaining practical tips and tricks for producing high-quality short form video content on a budget.
  • Networking with other startups and entrepreneurs to exchange ideas, insights, and inspiration.

If you are launching or scaling your product sales in 2023, this session is a must attend. Learning how to tap into the power of short form video for your brand can make or break your business growth this year. Don’t get left behind!


Khierstyn Ross, CEO & Brand Architect @Launch and Scale

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.

The event is finished.


May 24 2023


12:00 pm - 1:00 pm


Innovation Factory
Innovation Factory
[email protected]
14th Annual LiONS LAIR Pitch Competition and in-person Gala on September 26, 2024 from 5:00pm to 9:00pm. Tickets available on lionslair.ca

Attend the 14th annual LiONS LAIR pitch competition

Since 2011, Innovation Factory’s LiONS LAIR has helped more than 150 startups launch and scale their businesses. This fall, join over 350 entrepreneurs, investors and thought leaders to network over dinner and drinks, celebrate innovation, and watch finalists pitch live to a panel of judges to win cash and in-kind prizes.

When: September 26, 2024 | 5:00pm – 9:00pm 

Where: LiUNA Station – 360 James St. N, Hamilton, Ontario L8L 1H5

Celebrate BIG ideas that make a bigger impact at The Big DiF, Innovation Factory’s annual open house and client showcase. Join 250+ people from the Hamilton-Halton community to celebrate entrepreneurship and innovation.

Join Innovation Factory's Annual Open House - The Big DiF!

Network with 250+ industry professionals, discover emerging solutions from our innovators, and celebrate entrepreneurship within the Hamilton-Halton ecosystem.

May 9, 2024 | 4:00pm – 8:00pm | Hamilton, Ontario