Problem: Need a way to organically connect with their target audience. But, a lot of startups have no idea where to start when it comes to using content to attract their ideal customer, build their audience, or differentiating themselves.

Problem: Video is the best way to grow a brand online in 2023, but many product sellers have no clue how to actually start, or build a content strategy that will actually work.

This session will cover:

• Understanding the importance of organic audience building for startups and how content can help achieve this.
• Identifying the most effective short form video strategies for connecting with target audiences and attracting ideal customers.
• Creating a content plan that aligns with the brand’s mission, values, and target audience to build a loyal following.
• Discovering techniques for differentiating your brand from competitors and standing out in a crowded market.
• Learning how to measure and track the success of your content strategy, including engagement metrics and conversions
• Gaining practical tips and tricks for producing high-quality short form video content on a budget.
• Networking with other startups and entrepreneurs to exchange ideas, insights, and inspiration.

If you are launching or scaling your product sales in 2023, this session is a must attend. Learning how to tap into the power of short form video for your brand can make or break your business growth this year. Don’t get left behind!

SPEAKER:

Khierstyn Ross, CEO & Brand Architect @Launch and Scale

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.