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101 Marketing: Creating Killer Content With Short Form Videos

Problem: Need a way to organically connect with their target audience. But, a lot of startups have no idea where to start when it comes to using content to attract their ideal customer, build their audience, or differentiating themselves.

Problem: Video is the best way to grow a brand online in 2023, but many product sellers have no clue how to actually start, or build a content strategy that will actually work.

This session will cover:

  • Understanding the importance of organic audience building for startups and how content can help achieve this.
  • Identifying the most effective short form video strategies for connecting with target audiences and attracting ideal customers.
  • Creating a content plan that aligns with the brand’s mission, values, and target audience to build a loyal following.
  • Discovering techniques for differentiating your brand from competitors and standing out in a crowded market.
  • Learning how to measure and track the success of your content strategy, including engagement metrics and conversions
  • Gaining practical tips and tricks for producing high-quality short form video content on a budget.
  • Networking with other startups and entrepreneurs to exchange ideas, insights, and inspiration.

If you are launching or scaling your product sales in 2023, this session is a must attend. Learning how to tap into the power of short form video for your brand can make or break your business growth this year. Don’t get left behind!


Khierstyn Ross, CEO & Brand Architect @Launch and Scale

Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.

The event is finished.


May 24 2023


12:00 pm - 1:00 pm
Innovation Factory


Innovation Factory
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