The Dirty Seahorse logo

About us

The Dirty Seahorse specializes in designing and manufacturing workwear specifically tailored to the needs of women in skilled trades.

Recognizing a critical need for suitable workwear tailored to women in skilled trades, Dianne Finnigan, Founder & CEO of The Dirty Seahorse, embarked on a journey to address this disparity in the market.

By engaging directly with women in trades through comprehensive surveys and interviews, The Dirty Seahorse embarked on a mission to revolutionize workwear for women. With a commitment to inclusivity and empowerment, the company has forged a unique path, prioritizing the input and needs of its target demographic at every stage of development.

The ethos of “Built by women for women” underscores the core philosophy of The Dirty Seahorse. Through collaborative efforts and a dedicated focus on user-centric design, the company has meticulously crafted a range of clothing solutions tailored to the specific requirements of women in the trades. Each product is imbued with insights gleaned directly from the community it serves, ensuring functionality, comfort, and durability.

Driven by a passion for equity and excellence, The Dirty Seahorse maintains its steadfast commitment to redefine industry standards and empower women to thrive in traditionally male-dominated fields.

Program engagement

Leadership

Dianne Finnigan

Founder & CEO

Status

Intellectual Property

Fundraising

In Market

Sector

Subsector

Join Innovation Factory's Annual Open House - The Big DiF!

Network with 300+ industry professionals, discover emerging solutions from our innovators, and celebrate entrepreneurship within the Hamilton-Halton ecosystem.

May 14, 2026 | 4:00pm – 8:00pm | Hamilton, Ontario

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Attend HERhalton Women in Business Breakfast

Support and celebrate the achievements of women in business and entrepreneurship. HERhalton by Innovation Factory is the region’s go-to networking event for advocates of women entrepreneurs and features engaging guest speakers to inspire and drive engaging conversation.

Expand your network and connect with the region’s influencers and innovators in the world of women in business

June 4, 2026 | 8:00am – 12:00pm EDT

Meet the top 10 finalists, and watch as they pitch their innovations live to a panel of investors and experts for cash prizes at the 16th LiONS LAIR!

Celebrate the 16th anniversary of the LiONS LAIR pitch competition!

Since 2011, we’ve helped over 170 startups launch and scale their businesses. This fall, network with 350+ entrepreneurs, investors, and leaders at a milestone evening where community, growth & collaboration meet innovation.

Meet the top 10 finalists, and watch as they pitch their innovations live to a panel of investors and experts for cash prizes!

When: September 24, 2026 | 5:00pm – 9:00pm 

Where: Oakville Banquet & Conference Centre |
2515 Wyecroft Rd, Oakville, ON L6L 6P8