The idea for Nix™ came in the form of a question: why were interior designers still carrying tote bags filled with heavy fan decks and swatch books from individual brands? Why were professionals in all fields still eyeballing color?

Color can be affected by ambient lighting conditions and human error – a problem that can be time-consuming and costly. We knew there had to be a way to solve these problems. After consulting professionals in the industry, we validated our idea and knew that there was a need for a better solution.

At the same time, our colleague was doing incredible work at a local hospital with burn victims and patients with other severe skin disorders. Her business was to consult with patients and create custom makeup that perfectly blended with the patients’ natural skin tones.

To support her work, she was looking for an accurate and inexpensive color sensor that would eliminate the need for costly manual color matching. It would revolutionize her business model while allowing her to help patients from all over the world. We thought this was a noble idea and it inspired us to start full-time research and development on a product that has now become today’s leading color measurement tool.