Role Summary

As the Marketing Coordinator, you are a highly motivated and creative self-starter with experience and a passion for communications, marketing and all things innovation. As an active and engaged member of the Marketing Department, you are able to manage multiple projects simultaneously, have excellent attention to detail and can use your communication skills to connect with the innovation community.

The Marketing Coordinator will provide marketing and communications expertise across a wide range of departmental responsibilities, taking ownership of marketing projects and supporting the marketing and event team members in achieving marketing goals and deadlines. Acting as a brand champion and a key contributor, the Marketing Coordinator will be responsible for developing the organization’s public relations activities as well as writing the website copy, program and marketing collateral. 

This role reports to the Director of Marketing and works collaboratively with all departments and teams within Innovation Factory, Centre for Integrated Transportation and Mobility and the Synapse Life Science Consortium to understand their strategies from marketing and communication perspectives.

Core Responsibilities

Project Management and Brand Leader

• Support the execution of projects and initiatives for the department and organization
• Review all marketing assets, reports and brochures, ensuring all assets are engaging, in line with brand standards, and error-free
• Contribute to the development and execution of internal and external marketing, communications and event initiatives

Public Relations

• Develop press releases, media kits and advisories aligned with brand strategies
• Identify relevant or timely media opportunities by keeping up-to-date with industry trends, competitive landscape, and program knowledge
• Conduct research and outreach to foster relationships with media, and support media requests and opportunities
• Identify external/ecosystem media and news opportunities to leverage and promote organizational PR objectives to create brand awareness
• Develop scripts and speaking notes to support live events and media appearances

Marketing and Communication

• Design, develop and copywrite engaging marketing materials, presentation decks, brochures, signage, website content and other collateral
• Ensure all content is on-brand, consistent in terms of style, quality and tone
• Translate program marketing strategy into powerful and purposeful creative concepts that engages, informs and inspires target audiences across a variety of communication channels

Analytics and Reporting

• Develop and review reporting to measure the effectiveness of our communications and marketing assets and show continuous improvement
• Continuously research and analyze past communication campaigns, competitor campaigns, industry trends and best practices to determine the most effective methods of communicating with target audiences
• Prepare media activity reports and track media mentions for organizational brands and clients

Special Projects and Cross-Functional Support

• Coordinate and maintain photo and video library and digital assets in collaboration with other Marketing team members
• Actively participate in team and organization meetings, and maintain strong and effective communication with the team through a variety of inter-team software tools including Slack, Zoom and G-Suite
• Represent iF at community events, and conferences (which can fall in and outside of typical business hours and in-person or virtual)
• Other duties as assigned

Qualifications

• Post-secondary diploma or degree in a related discipline (marketing, PR or communications) or equivalent experience
• 1-3 years of relevant experience in marketing and communications
• Knowledge of PR and marketing trends, and motivated to keep up with best practices and changes to increase awareness, generate leads and increase client base
• Ability to conceptualize easily, work within brand guidelines and bring out the tone of a brand 
• Ability to learn quickly, and independently exercise good judgement
• Effective project management skills and ability to contribute and collaborate as part of a team
• Strong English language verbal and written communication skills, demonstrated through error-free copywriting abilities, exceptional storytelling and ability to simplify complex details.
• Proficient with Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, Canva and other tools/apps such as CRM system
• Customer service orientation, attention to detail and the ability to balance multiple demands and deadlines through effective time management and organizational skills

Assets

• Experience developing PR communications and liaising with news media
• Previous experience with photography, videography and/or Adobe Creative Suite and graphic design
• Familiarity with the life science or transportation sectors
• Marketing or Communication agency experience

Working Conditions

• 5 days per week; 37.5 hours per week, regular daytime business hours are between 9 am EST to 5 pm EST.
• Opportunity for a hybrid work model, allowing some remote work
• Some localized travel required

Location

Innovation Factory

• B21-175 Longwood Rd S, Hamilton ON
• 801-5500 North Service Rd, Burlington, ON

About Innovation Factory

Innovation Factory (iF) is a not-for-profit business accelerator, providing entrepreneurs with business services, training, mentorship and strategic connections to help bring disruptive technologies to market, increase revenues, attract investment and create jobs.

Our mission is to be the primary catalyst for technology innovation in the greater Hamilton and Halton areas with a vision to make the region Canada’s fastest-growing innovation community and the first port of call for innovators. We will do this via direct 1-1 support for companies; creating partnerships, and building community. We will create an environment and culture that draws people into the region as a place to invest, live, learn, work and start businesses.

The Innovation Factory is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. Accommodation will be provided throughout the hiring process, as required. Applicants must make their needs known in advance.

For more information please visit www.innovationfactory.ca