11
Sep-2013

New StartUp at McMaster Innovation Park

Drew Thachuk and Mo Shahin have taken this truism to heart in the launch of their new tech startup AdvanTag.

AdvanTag is a loyalty rewards system that uses software loaded onto tablets. Consumers swipe with an Apple or Android app or a key tag at a cash register or at an event (such as a ball game) to give them an option to either Tweet or post a Like on the company’s Facebook page. That, in turn, could give the customer a variety of options: spin a wheel or scratch a coupon on their touch device or computer, or open up a different kind of surprise gift or discount.

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