When & How to Pivot Your Startup

Most startups do not fail because of a lack of hard work. They fail because they continue pushing a plan that is no longer working. Recognizing when it is time to pivot your startup is a critical skill for any founder, especially those in the fast-moving sectors. This session is designed to help you recognize the signals for change and provide the tools to adjust your course without losing momentum.

What you will learn

Navigating a pivot requires a balance of data and strategic intuition. During this session, attendees will dive into the practicalities of shifting a business model:

• Identify the signals: Recognize the five key indicators that a change is necessary, from stagnant engagement to internal team misalignment.
• Choose your path: Understand the three primary types of pivots (customer, problem, or product) and determine which strategy fits your situation.
• Rapid validation: Learn a process to test new ideas and directions quickly before committing significant time or capital.
• Data over emotion: Build a pivot decision matrix to evaluate potential new directions based on objective data.
• Actionable next steps: Leave with a clear framework to either refine your current model or explore a new one with confidence.

For start-ups in the ecosystem, the ability to adapt to new infrastructure or shifting trends is vital. This workshop provides the strategic clarity needed to ensure your venture remains competitive and scalable as market demands evolve.

Who should attend

This session is ideal for early-stage founders and innovators who already have a product or Minimum Viable Product (MVP) in the market. If you are experiencing slow traction or unclear product-market fit, this workshop offers the practical guidance to help you navigate your next move.

Meet the speaker:

Henrique Dias is an experienced entrepreneur currently running his third startup, BudTrainer, which has expanded across North America, Australia, and Europe. With over eight years of experience coaching more than 300 startups, Henrique has helped founders generate millions in revenue by mastering market positioning and go-to-market strategies.