Trade diversification: How to select a new market

In today’s rapidly evolving global economy, export diversification is a critical strategy to reduce risk and build long-term resilience. Whether you are new to exporting or looking to expand your existing reach, this 60-minute webinar will help you identify where to grow next and how to do it strategically.

The Trade Commissioner Service (TCS) in partnership with the Forum for International Trade Training (FITT) is hosting this webinar introducing a practical framework for evaluating and selecting promising new markets for your innovation.

What to expect:

• Discover how entering new markets can reduce your exposure to risk and strengthen long-term business resilience.
• Learn a proven approach from a certified FITT expert to assess potential markets, evaluate risk, and determine the best fit for your business.
• Hear from Canadian exporters who have successfully navigated market expansion. Find out what worked, what did not, and what they recommend for new exporters.
• Get practical guidance on how to access market intelligence, make local connections, and utilize a global network of Trade Commissioners.
• Engage with export experts during a live session to gain insights tailored to your specific international goals.

Growth often means looking beyond our local borders. For startups in the Hamilton, Halton, Brant, and Norfolk regions, international expansion is a powerful way to scale impact and build a sustainable company. This workshop provides the strategic tools needed to ensure your venture remains competitive on a global stage.

Who should attend:

This webinar is designed for Canadian companies of all sizes and across all sectors. It is particularly valuable for innovators who are looking to expand internationally, explore new export markets, or enhance their global strategy through market diversification.

Meet the speakers:

The webinar will feature insights from Chief Trade Commissioner Sara Wilshaw, along with trade experts and experienced exporters who will share real-world strategies and tools to support your international growth.