Starting a business is one of the toughest, most rewarding challenges you can take on. It’s an endless juggle of wearing all the hats, but with the right strategies and a bit of grit, it’s absolutely possible to build a successful venture even with limited resources. At Innovation Factory, we believe the most valuable lessons come from those who have been in your shoes.

That’s why we’re thrilled to host a candid Ask-Me-Anything (AMA) session with Graeme Brown, the co-founder and CEO of Qreserve. You’ve likely already used his platform to book a meeting room right here at Innovation Factory! This is a unique opportunity to get a firsthand look at a real founder’s journey, moving from an idea to a company with a global reach—all while staying rooted right here in Hamilton. This engaging session is designed for peers, by a peer, to share the honest lessons learned along the way.

What to expect

This is your chance to get genuine advice from a founder who has built a successful business from the ground up. In this open, peer-driven session, Graeme will share invaluable insights on:

• Growing with a lean team: Discover how the Qreserve team was able to navigate the journey from initial idea to commercialization by staying small, lean, and highly efficient—proving that a big team isn’t always necessary for big success.
• The power of bootstrapping: Get a candid look at what it means to operate and grow without raising capital. Learn how embracing the “bootstrapped” philosophy can remove the pressure to become a “unicorn” and instead, focus on building a strong, sustainable business.
• A global customer service strategy: Understand how Qreserve manages to maintain a world-class customer service approach for a global client base, all while keeping their core team based right here in Hamilton.
• Winning with your pricing strategy: Gain insights into Qreserve’s philosophy of delivering value that makes customers feel like they’ve won, ensuring loyalty and exceeding expectations through a smart and transparent pricing model.
• Your questions answered: This is an Ask-Me-Anything, so come prepared with your toughest questions! This is your chance to tap into Graeme’s experience and get actionable advice on everything from validating your idea to navigating the challenges of scaling.

Who should attend

This session is perfect for:

• Early-stage innovators who are in the process of validating their ideas and building the first versions of their product.
• Entrepreneurs who want to learn from the real-world experiences of a fellow founder.
• Innovators looking to connect with a supportive community and expand their network.

If you’re on the path to building a venture and want to learn how to do more with less, this is a session you won’t want to miss.

Meet the Speaker

Graeme Brown is the co-founder and CEO of Qreserve. A seasoned entrepreneur, Graeme has navigated the entire lifecycle of a startup, from a raw idea to building a robust, global platform that helps organizations manage their resources with ease. His journey is a testament to the power of bootstrapping, smart scaling, and building a business with integrity.