You’ve spent years developing a terrific product—but in today’s crowded market, that’s just not enough. Now it’s time to make sure you’re truly ready to sell.

This session will walk you through what it takes to move from product development to actual sales success. We’ll start with the fundamentals: what being “sales-ready” really means, how to create a practical sales plan, and how to choose the right channels for your product. You’ll also learn how to avoid the common mistakes that stall early traction and what it takes not just to get listed—but to stay on the shelf.

After a short overview, we’ll shift into an interactive discussion to tackle the real-world challenges you’re facing. Whether you’re planning to launch in the next 12 months or you’ve already launched and aren’t getting the traction you expected, this session is designed for you.

What you’ll learn:

• What it really means to be ready to sell your product
• How to develop a channel strategy and build a practical sales plan
• How to avoid common mistakes that stall early sales
• What it takes to get your product listed—and more importantly, how to stay on the shelf

Meet the speaker

Tom Wolff, Expert Advisor @ Innovation Factory, Retired CPG Executive (CEO, GM, CMO)

Tom started his career in CPG marketing at premier global companies. At his first position with General Mills, he worked on the Betty Crocker brand and expanded distribution of cereals through foodservice channels. He then moved to the Coca-Cola Company in Atlanta to work on theCoca-Cola classic brand and Fountain sales team.In 2001, he took on the marketing responsibilities at Johnsonville Sausage Company, eventually becoming the Chief Marketing Officer, leading the global expansion of the Brand.