As a founder or entrepreneur, stepping into the role of lead salesperson can feel intimidating. Most people do not view themselves as salespeople and often conjure up images of pushy tactics when thinking about sales. However, every founder possesses the capability to sell effectively once they discover an approach that aligns with their personal values and style.

Join Innovation Factory for an empowering interactive workshop focused on helping you get out of your own way. We will break down common mindset blocks, explore practical sales fundamentals, and show you how selling can feel natural, clear, and rewarding. You will walk away with the clarity and practical tools required to begin reaching out to prospects with genuine confidence.

What you’ll learn

In this interactive session, you will gain immediate, practical strategies to build a sales routine that works for you:

• Redefine the sales process: Gain a clear understanding of what selling actually is (and what it is not) so you feel fully empowered.
• Develop an authentic style: Explore a personalized sales strategy that feels natural, which you can begin testing and tweaking immediately.
• Master outreach strategies: Learn actionable methods to pick up the phone and initiate conversations with prospective clients.
• Identify and clear mindset blocks: Pinpoint the personal hesitation holding you back so you can move forward with confidence.

Sales is the lifeblood of any growing enterprise, yet reluctance to sell remains one of the largest obstacles for early-stage innovators. By participating in dedicated training like our Sales Bootcamp, founders learn to transform selling from an uncomfortable obligation into a key driver of community impact and business validation. Shifting your mindset enables you to articulate your value clearly and secure the customers required to scale your business across Hamilton, Halton, and beyond.

Who should attend

This session is tailored specifically for those navigating sales for the first time or looking to refine their approach:

• Early-stage founders and small business owners tasked with securing initial sales.
• Entrepreneurs looking to overcome outreach hesitation or phone anxiety.
• Innovators who want to build a genuine, customer-centric sales model.

Meet the speaker

Stephanie McLarty, Expert Advisor – Innovation Factory

Stephanie McLarty is an Expert Advisor at Innovation Factory, Head of Sustainability at Quantum Lifecycle Partners LP, and Founder of Wealth of Family & REfficient. With a rich background in entrepreneurship, sustainability, and business growth, Stephanie specializes in guiding founders through the real-world challenges of building sustainable, values-led companies.

Accessibility and accommodation requests

This event will be delivered virtually via Zoom with Closed Captioning (CC) available. If you require additional accommodations, please contact info@innovationfactory.ca.