Starting in a basement in Hamilton, Ontario, Mabel’s Labels grew into an internationally recognized brand and exited to industry leader Avery Labels. Now, one of the co-founders, Julie Ellis, is here to share the incredible journey of building a brand, driving sales, and acting like you went to business school—without the tuition!

Registration details

This workshop is ideal for entrepreneurs, business owners, and marketers eager to learn how to build a strong brand, grow their business, and position themselves for a successful exit. Whether you’re a startup or scaling up, this event will offer invaluable insights into the strategies behind Mabel’s Labels’ success.

Accessibility

The event will be hosted virtually on Zoom, with closed captioning (CC) available. For additional accessibility needs, please contact info@innovationfactory.ca.

What you’ll learn

In this session, you’ll hear from Julie Ellis as she shares her real-world experience as the co-founder of Mabel’s Labels and actionable strategies on how to take your business to new heights.

1. Brand Building & Conviction
   Learn the importance of conviction in building a brand that resonates with your audience. Julie will share insights into how Mabel’s Labels developed its strong brand identity and attracted a loyal customer base.
2. Marketing for Growth
   Discover the marketing strategies that helped Mabel’s Labels grow from a basement startup to a globally recognized brand. Learn how to craft a message that sticks and drives sales, even in a competitive market.
3. Managing Opportunities & Prioritization
   Understand how to navigate the complexities of growing a business, including how to deal with too many opportunities and focus on your core competencies. Julie will offer tips on how to prioritize for maximum impact.
4. Strategic Planning for Success
   Get a crash course in strategy and planning that will help you move forward faster. Julie will cover how having a clear business strategy helped Mabel’s Labels position itself for an exceptional exit to Avery Labels.

Meet the speaker

Julie Ellis
CEO, Julie Ellis & Co. | Expert Advisor at Innovation Factory

In her 30’s, Julie was no longer waking up with enthusiasm for the workday ahead. She knew she needed a change from her corporate career. She dreamt of her own big gorgeous goals and with that clarity, she co-founded Mabel’s Labels – making personalized labels for all the stuff kids lose as they go out into the world. The business grew wildly, and Julie became an award-winning entrepreneur, eventually selling the business to an industry giant. At Mabel’s Labels, she learned growing a business to 8-figures was easier with a group of growth-minded women around her. Now, she helps other women get connected, solve problems and grow bigger businesses, reaching their own Big Gorgeous Goals.

https://www.julieellis.ca/