You’ve heard the term “influencer” and seen the power of creators, but you might be uncertain about the real potential for your business. In a world where the lines are blurring between traditional marketing and authentic advocacy, how do you find the right people to tell your story?

Many founders and small businesses feel overwhelmed by the shifting landscape, unsure how to move beyond follower counts to find real influence, trust, and relevance.

Join Innovation Factory for an insightful webinar designed to demystify the creator economy and help you build a strategic, effective plan. This event is about overcoming the obstacles that prevent you from fully leveraging influencers, content creators, and brand ambassadors. We’ll show you how to maximize their potential for both marketing and sales, building a powerful, authentic brand narrative along the way.

What to expect

This session will provide you with a comprehensive and practical framework for engaging with today’s creator landscape. Yuri Kaplan, an expert in the field, will guide you through:

• Defining today’s influencer economy: Get a clear understanding of the difference between traditional influencers, UGC creators, micro-creators, and even AI-driven “agents.”
• Who influencers really are (in 2025): Learn to look beyond follower counts and focus on the metrics that truly matter: influence, trust, and relevance.
• A strategic framework for activation: Understand when to engage creators and how to match their activation to different funnel stages—from building awareness to driving conversions and fostering retention.
• Finding the right fit: Discover data-driven and community-based strategies for sourcing high-quality, aligned creators who genuinely resonate with your brand.
• Measuring authenticity & ROI: Learn to use data, sentiment, and content signals to measure brand alignment and build “test-and-scale” playbooks that validate your ROI before committing to a big spend.
• Legal & ethical compliance: Gain practical insights on contracts, compliance, and disclosure under the FTC and Competition Act, ensuring your campaigns are transparent and trustworthy.
• Turning customers into advocates: Discover a powerful new approach to influencer marketing: turning your best customers into your most authentic brand advocates.

Who should attend

This session is perfect for any founder, entrepreneur, or small business leader looking to understand and leverage the power of the creator economy. If you’re in marketing or sales, you’ll learn how to build effective, authentic, and cost-efficient campaigns.

Meet the speaker

Yuri Kaplan | Fractional CMO and the Founder of AdMass and Neuralon.

Yuri Kaplan helps startups turn creator content into a repeatable growth system. As founder of AdMass—an AI-powered UGC/influencer platform acquired by Sampler in 2023—he built automation across the funnel: creator sourcing, vetting, briefs, contracts/rights, and KPI attribution. At Sampler, he expanded those data products to connect UGC with sampling, CRM, and conversion events. A member of Ad Standards’ Influencer Marketing Committee, Yuri’s playbooks focus on automated creator matching, pay-per-outcome pricing, UGC reuse across email, ads, and product detail pages, and closed-loop reporting that proves impact on CAC and LTV.