Scaling a B2B software venture in today’s evolving market requires more than just a great product; it demands rigorous operational execution, repeatable go-to-market playbooks, and strategic access to growth capital. Navigating customer acquisition costs, churn, and shifting investor expectations can feel like an overwhelming balancing act for entrepreneurs striving to grow sustainably.

Join the ecosystem in Ottawa for SaaS NORTH, Canada’s premier conference designed specifically for software founders, scaling executives, and ecosystem partners. Over two high-impact days, this summit cuts through generalities to deliver tactical sessions on software funding, revenue scaling, product-market fit, and efficient growth engines. Attendees will connect with hundreds of software leaders, active investors, and industry experts to gain practical tools for elevating their software businesses.

What you’ll learn

• Optimize go-to-market strategies: Learn proven sales, marketing, and customer success playbooks designed to reduce acquisition costs and accelerate annual recurring revenue.
• Navigate software fundraising: Gain direct insights from venture capitalists and private equity investors on valuation benchmarks, term sheets, and capital raising strategies.
• Scale product and engineering operations: Discover how leading tech teams balance rapid feature delivery, technical debt, and AI integration without compromising platform stability.
• Master software unit economics: Uncover practical frameworks to improve net revenue retention, streamline operations, and build long-term enterprise value.

Who should attend

• B2B software founders, CEOs, and co-founders looking to scale revenue and raise growth capital.
• Executive team members, including VPs of Sales, Product, Marketing, and Operations.
• Investors, corporate advisors, and ecosystem partners supporting Canadian software growth.

Visit the website to learn more: https://saasnorth.com/