Many small businesses feel overwhelmed by the sheer number of AI tools and are unsure which ones acutally fit their particular business. They struggle to integrate these tools into existing systems, fear wasting time and money on the wrong platforms and often lack the technical know-how to automate their workflows effectively. With limited time and growing privacy concerns, they need clear, simple guidance – not more complexity!

This session will take small teams through some practical tips on how to use simple AI tools to find leads, send outreach, and follow up automatically – without hiring a full sales team. You will learn to save time, personalize your sales, and close more deals using AI tools like Chat GPT, Claude, Apollo, Smartlead and Clay.

What to Expect

This interactive workshop will take you through the essential steps of building a sales workflow that works for you, not against you. In this session, you will learn to:

• Understand Your Sales Tech Stack: Get a straightforward overview of which AI tools are truly best for sales automation and why. We’ll show you how to build a simple, yet effective tech stack using tools like Apollo, Smartlead, Fireflies, and Notion.
• Automate Your Outreach: Learn how to set up automated email and LinkedIn outreach campaigns that feel personal and authentic, helping you connect with more potential customers in a fraction of the time.
• Optimize Your Workflow: Discover how to track replies, meetings, and deals with minimal manual input, freeing you up to focus on what matters most: building relationships and closing deals.

Who Should Attend

This session is perfect for any founder, small business owner, or team member responsible for sales or outreach who wants to leverage AI without the technical overwhelm. If you’re looking for practical ways to generate leads, streamline your sales process, and increase revenue with limited resources, this workshop is for you.

Meet the Speaker

Randy Hendriks is the Managing Director at Social Impact Sales. With years of experience helping purpose-driven businesses grow, Randy brings a wealth of practical knowledge on building sustainable sales processes. He specializes in simplifying complex systems and will show you how to leverage AI tools to create an effective sales engine that works for you.