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Innovation Factory and the Forge accelerator at McMaster Innovation Park

Metrics That Matter Presented by Mars

VIRTUAL EVENT | $25 Refundable Deposit

To register, please contact:
• Innovation Factory – Greta Black at [email protected]
• Altitude Accelerator – Tasdid Sarker at tasdid.sarker@altitudeaccelerator.ca
• Innovate Niagara – Catherine Rice at [email protected]
• Haltech Regional Innovation Centre – Hannah Fritchley at [email protected]

This session will cover how to define KPIs that help founders unlock insights to generate greater traction. Founders will learn to conduct assessments, prepare metrics related to their customers, and use this data to improve customer conversion.

Workshop Schedule

  • June 1, 2023 – 2:00pm-4:00pm
  • June 7, 2023 – 2:00pm-4:00pm

*Please note that this is a 2-part session, and each session is 2 hours long. Attendance is required for both sessions.

Learning Objectives:

  • What makes good vs bad metrics?
  • Common metric frameworks for startups.
  • Metrics that investors care about.
  • How to determine what to measure.
  • How to choose the metrics that matter.


  • Founders need to have an MVP.
  • Founders should be prepared to discuss the activities they are measuring today and some of the current metrics they are using.


  • Strong internet connection
  • Web Camera with video conferencing capabilities
  • Online whiteboard tool (Microsoft whiteboard, Miro, Ziteboard). Will be used for group work
  • Paper & pen

Who should attend?

  • Entrepreneurs with established assumptions and hypotheses that are ready to test scenarios while working through problems within their startups.
  • Startups with a prototype/ beta or minimum viable product (MVP), but also have a team, some customer validation, and some traction.
  • Only available to Regional Innovation Centre (RIC) clients. Please contact your RIC contact for more information

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session. This session uses Peer-to-Peer methodologies based on Aulet’s work at MIT’s Sloan School of Management.


In order to take advantage of Everest, we require participants to give a deposit of $25. This deposit is fully refundable ONLY upon completion of the post-session survey following each session within 5 days of the last session. Given the intimate nature of Everest, and because the success of each session relies on the attendance of ventures, we use the deposit to ensure that ventures will attend when they sign up.

If you are no longer able to attend the session, we require 2 business days’ notice. Please email [email protected]. We regret that failure to do so may result in the loss of your deposit.

The event is finished.


Jun 01 2023


2:00 pm - 4:00 pm
Innovation Factory


Innovation Factory
[email protected]