Home Innovation Factory Events Marketing 101: Social Media Growth Strategies for your Business
Social Media Growth Strategies for your Business: Take your Startup to the next level

Marketing 101: Social Media Growth Strategies for your Business

If you’re a startup looking to establish your brand and stand out from the competition, this introduction to social media growth can help you connect with your target audience and grow your venture.

Registration Details

Virtual Event | Free


This session is perfect for those who are new to the world of social media or looking to take their online presence to the next level.

Social media is a versatile and accessible tool that can offer numerous advantages to entrepreneurs in the early stages of their business. With a strategic and consistent approach, entrepreneurs can use social media to build their brand, engage with their audience, and drive business growth.

Master social media growth for your startup

Join us for an introductory session to learn the in’s-and-out’s of social media marketing.

  • Explore different social media platforms such as LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok and more to find the right target audience for your brand.
  • Learn the essential building blocks for a strong social media presence, from crafting compelling profiles to utilizing the right hashtags.
  • Get an overview of how to design visually appealing posts, write compelling captions, and incorporate interactive multimedia elements.
  • Discuss proven methods for building a loyal community of followers and capitalizing on your social media growth.
  • Build engaging campaigns by monitoring social media growth, tracking conversations, and gauging your customers’ sentiment.
  • Discover current trends in social media marketing, effective strategies to engage your audience and how to enhance your brand’s visibility.


By the end of this session, you’ll have the knowledge and confidence to start sharing your brands unique voice and story with the world!

This workshop, hosted by Innovation Factory and UP Agency, aims to provide you with a better understanding of the fundamentals of social media growth and how to use it effectively to help grow your brand.


Meet our Speaker: Adrian Lischter, Managing Director @ UP Agency

Adrian is a seasoned professional with a wealth of experience in digital marketing and social media management. As Managing Director at UP Agency, he runs a successful digital marketing agency that provides comprehensive inbound marketing, social media growth strategies, and web development services to global clients such as The Ritz Carlton, Bud Light, and Millicom (Tigo). Prior to this role, Adrian served as the Senior Global Community Manager at Blackberry, where he was responsible for managing the company’s online communities in APAC, EMEA, LATAM, and North America, with a total audience of over 30 million.

In addition to his professional accomplishments, Adrian is also a dedicated mentor and educator. He serves as a marketing mentor for the City of Hamilton’s StarterCompany program and regularly teaches seminars on digital marketing for global organizations. With his wealth of experience and down-to-earth approach, Adrian will help you master social media with more gain than pain.

The event is finished.


Nov 22 2023


12:00 pm - 1:00 pm

More Info



Innovation Factory (Virtual)


Innovation Factory
Innovation Factory
[email protected]