With the rising Cost of Acquisition across all verticals, it’s harder than ever to get new customers.

Join this session to learn how to leverage your existing content and traffic to increase conversions and revenue. We’ll talk about Black Friday and Cyber Monday strategies, Email and SMS for different verticals, and the value of building an owned Audience.

In this session, you’ll hear from Andrea Pohlmann, Lead Strategist at Flowium, who will discuss:

• Effective Email and SMS Marketing Strategies,
• Holiday Strategies and Incentives,
• Audience building and tech stack optimization
• How to segment your list and send the right message to the right people at the right time.

If you’re an entrepreneur, or a marketer looking to improve your Email and SMS Strategy ahead of the Holiday Season, this session is for you! Whether you’re B2B, DTC, or just looking to engage with and retain leads and clients, this session will help!

SPEAKER:

Andrea Pohlmann, Lead Strategist @ Flowium

A graduate of the Advertising and Marketing Communications Management Advanced Diploma program at Mohawk College, Andrea has spent the last decade working with small businesses to build engaging marketing strategies, systems and processes to optimize their marketing and operations.

As the Lead Strategist at the email marketing agency Flowium, Andrea is focused on creating and optimizing email and SMS marketing strategies for e-commerce and service businesses. As an expert in revenue-generating strategy, tech stack, and customer journeys, she has also worked as an instructor in the Mohawk City School program, teaching everything from Introduction to Marketing to Small Business and Entrepreneurship.