From R&D to ROI: Building a strategic narrative in life sciences

As a life sciences founder, your passion for discovery and product development is often all-consuming—and rightly so! You’re building something that could change lives. But what happens while you’re focused on the science? It’s easy to delay building a strong company narrative, assuming you’ll get to it later.

The reality is, waiting to craft your story until you need to sell, fundraise, or partner can lead to lost opportunities and a message that simply doesn’t resonate.

Registration details

In this interactive session with Omnium Global, we’ll explore how integrating business development with marketing early on can help you bring your company vision to life—whether you’re fundraising, building partnerships, or preparing for launch. It’s never too soon to start thinking strategically about your company’s story.

What to expect

This session is designed to provide you with practical, actionable steps you can take today to shape your company’s narrative, no matter what stage you’re in. You’ll learn how to:

• Make the case for early marketing: Understand why marketing and business development aren’t just for established companies. You’ll learn how they are critical for building momentum and credibility in the life sciences sector, even during your earliest R&D phases.
• Craft your story from the ground up: Take practical, hands-on steps to build a compelling narrative that reflects your company’s vision and value, ensuring your message is strong long before you’re ready to launch.
• Tailor your message for your audience: Learn how to strategically adapt your story to resonate with the right audience—whether you’re speaking to potential investors, seeking a new corporate partner, or reaching out to future customers.

Who should attend

This webinar is essential for anyone developing a product or service in the life sciences space. Whether you’re in pharma, medical devices, digital health, healthtech, or research tools, and regardless of your stage of development, you will find immense value in this session. This is an ideal opportunity for founders and innovators who are passionate about their science but want to learn how to communicate its value effectively to the world.

Meet the speaker

Katrina Cordovado
Marketing & Business Development Manager | Omnium Global

Katrina has extensive experience in biomedical commercialization, and has designed and implemented strategies to align with overall corporate development goals. From her work with various clients at Omnium Global, she has expertise in conducting market intelligence, competitive landscape research, developing marketing strategy and executing business development for CDMOs and life science companies.

During her time at health innovation  incubators, she was responsible for project management, change management, and continuous improvement, as well as developing learning resources for entrepreneurs. For start-up companies in medical devices, she has developed regulatory and reimbursement strategies and quality management system (QMS) procedures, as well as business plans, fundraising, and corporate development strategies.

www.omnium-global.com